Beer Manager

SNDL Inc.; Regina; On-site; CAD 45,000 - 65,000; Full time

Job summary

Join a leading liquor retailer as a Beer Manager at Wine and Beyond in Regina. You’ll lead a passionate team, drive beer sales, and create engaging customer experiences. With competitive salary, benefits, and opportunities for advancement, become the go-to expert in all things beer!

Benefits

Competitive salary and benefits

Staff discounts across all brands

Career advancement opportunities within SNDL

Product knowledge training & ongoing development

Qualifications

• 2+ years of retail or liquor experience required.
• Supervisory or leadership experience preferred.
• Strong beer knowledge is crucial.

Responsibilities

• Lead and support a high-performing department team.
• Drive beer sales and customer engagement.
• Manage inventory, ordering, and product launches.

Skills

Leadership

Communication

Customer Service

Beer Knowledge

Education

Cicerone Level 1 or similar

Serve It Right certification

Job description

Work Location

1030001 Wine & Beyond Regina

Beer Manager – Wine and Beyond

Location: Regina, Saskatchewan

Employment Type: Full-Time | Liquor Retail Management

Company: SNDL Inc. | Wine and Beyond

About Wine And Beyond & SNDL

Wine and Beyond is part of the SNDL family—Canada’s largest private-sector liquor and cannabis retailer. We’re known for our wide selection, great service, and passionate team members. With stores across Alberta and British Columbia and a new location launching in Regina, now is the perfect time to join us!

The Role: Beer Manager

We're looking for a beer-savvy, customer-focused leader to run the beer department at our new Wine and Beyond location in Regina. As Beer Manager, you’ll be the go-to expert for all things beer—craft, local, import, and more. You’ll lead a team, drive sales, manage inventory, and create an outstanding customer experience.

What You’ll Do

• Lead and support a high-performing department team
• Drive beer sales and customer engagement
• Plan and host in-store tastings and events
• Keep your department clean, stocked, and visually appealing
• Manage inventory, ordering, and product launches
• Maintain compliance with safety and liquor regulations
• Support daily store operations and collaborate with management
  
  

What You Bring

• 2+ years of retail or liquor experience
• Supervisory or leadership experience (preferred)
• Strong beer knowledge (Cicerone Level 1 or similar is a plus)
• Excellent communication and customer service skills
• Serve It Right certification (or ability to get it)
• Comfortable lifting up to 50 lbs and working on your feet
• Available evenings and weekends
• Must pass a background check and have reliable transportation
  
  

Why Join Us

• Competitive salary and benefits
• Staff discounts across all brands
• Career advancement opportunities within SNDL
• Product knowledge training & ongoing development
• Incentives, contests, and team recognition
  
  

Sound like the perfect pour? Apply now to lead the beer experience at Wine and Beyond Regina!

We appreciate all applicants, but only those selected for interviews will be contacted.

SNDL is an Equal Opportunity Employer

We celebrate diversity and are committed to creating an inclusive workplace for all employees regardless of race, gender identity, orientation, age, ability, or background.