B2B Sales Representative - Specialty & Mass Market

DKK Brands; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

A leading company in consumer products seeks a B2B Sales Representative to manage and grow specialty retail, corporate gifting, and wholesale channels. Responsibilities include meeting a $2M revenue target, reviving dormant accounts, and leveraging CRM tools for success. With a focus on driving new business, an entrepreneurial mindset is essential for this dynamic role.

Qualifications

• 5+ years of B2B sales experience in consumer products.
• Experience with independent retailers and distributors.
• Proven success in hunting new accounts.

Responsibilities

• Own and drive a $2M B2B revenue target.
• Reactivate dormant accounts and qualify inbound leads.
• Build a predictable sales pipeline.

Skills

B2B sales experience

Excellent communication skills

Proficiency with CRM tools

Entrepreneurial mindset

Tools

CRM tools

Apollo

LinkedIn Sales Navigator

Job description

B2B Sales Representative – Specialty Retail & Mass Market
Toronto (preferred) or Remote in EST / CST | Full-time
Reports to: CEO

Immediate Start

About the Role

We're seeking a dynamic closer, not just an account babysitter. DKK Brands – the house of Espro, Liiton, and Viva – aims to expand our B2B revenue. Our brands are favored by connoisseurs, tastemakers, and premium retailers. Your role is to bring these brands into more hands.

You will be responsible for building and managing our specialty retail, corporate gifting, and wholesale channels. This includes reactivating dormant accounts, converting inbound leads, and proactively seeking new opportunities online and in person.

What You’ll Do

1. Own and drive a $2M B2B revenue target through the end of the year.
2. Reactivate dormant accounts and revive their business.
3. Qualify and close inbound leads from campaigns, trade shows, our website, and other sources.
4. Identify and pursue new accounts in the specialty, retail, and giftware markets across North America.
5. Build a predictable sales pipeline using tools like Apollo, LinkedIn, Faire, and others.
6. Attend trade shows and follow up diligently; visit key accounts regularly.
7. Collaborate with the Marketing team on campaigns, samples, and outreach strategies.
8. Report weekly on pipeline status, wins, and priorities.
9. Utilize CRM systems to manage leads and communications.
10. Work cross-functionally with Operations and Finance to onboard new retailers and grow sales.

What Success Looks Like

• Book 10 meetings within the first 10 days.
• Reactivate over 20 accounts within 30 days.
• Add 10 qualified leads weekly into the CRM.
• Close your first significant deal by Day 30.
• Achieve $2M in sales by year-end, with repeat orders and new commitments lined up for the following year.

What You Bring

• 5+ years of B2B sales experience in consumer products such as home, kitchenware, giftware, or lifestyle.
• Proven success in hunting new accounts, not just farming existing ones.
• Experience working with independent retailers, distributors, sales reps, and corporate gifting accounts.
• Excellent written and verbal communication skills.
• Proficiency with CRM tools like HubSpot and outbound tools such as Apollo, LinkedIn Sales Navigator, and Faire.
• Entrepreneurial mindset with ownership of your numbers and strategies.
• Relentless follow-up and execution skills.