B2B Sales Representative (Remote - East Coast)

GroupStrength Benefits Direct Inc.; New Brunswick; Remote; CAD 45,000 - 90,000; Full time

Job summary

A leading company in the employee benefits industry seeks a B2B Sales Representative to engage with clients and enhance their benefits offerings. This remote role offers extensive training, competitive compensation, and opportunities for professional growth in a dynamic team environment.

Benefits

Annual and Quarterly Sales Incentives

Licensing and Training Support

Dynamic Remote Team Culture

Comprehensive Health and Wellness Benefits

Qualifications

• 1-2 years of B2B sales experience, preferably in insurance or group benefits.
• Exceptional communication skills, both written and verbal.

Responsibilities

• Engage with prospects nationwide through phone and video meetings.
• Communicate with Canadian business leaders about their employee benefits plans.
• Create customized solutions for clients.

Skills

Communication

B2B Sales

Lead Generation

Technology

Bilingual (French)

Tools

CRM Systems

Job description

Job Category: Sales & Business Development

Requisition Number: B2BSA004023

Apply now

• Posted : May 9, 2025
• Full-Time
• Remote

Locations

Showing 1 location

B2B Employee Benefits Sales Representative

Location: Remote, New Brunswick / Ontario

Job type: Full time, Permanent

THE OPPORTUNITY

The Canadian employee benefits industry is experiencing explosive growth, valued at over $50 billion annually. However, with an ageing workforce and outdated sales practices, there's a significant need for innovation. That's where GroupStrength comes in. We're cultivating the next generation of high-skill, high-volume, and high-reward B2B sales professionals who are transforming the Canadian benefits landscape. If you’re eager to make a meaningful impact and excel in a thriving industry, this opportunity is for you!

YOUR ROLE

As a B2B Sales Representative on our East Coast Team, you will engage with prospects nationwide through phone and video meetings, showcasing the unparalleled GroupHEALTH employee benefits solutions. Supported by cutting-edge tools and expert guidance, you'll be part of a team that has added nearly 2,000 clients during the pandemic—demonstrating our ability to meet the evolving needs of Canadian employers and employees. Your exceptional sales skills will be key in exceeding quotas and helping businesses enhance their benefits offerings.

WHAT TO EXPECT

Your onboarding journey at GroupStrength is designed to set you up for success:

• Your first two weeks will be focused on studying for your LLQP (Life License Qualification Program) to ensure you’re fully licensed and ready to excel in the role.
• After obtaining your LLQP license, you’ll embark on our comprehensive training program, beginning as a Business Development Representative (BDR). In this role, you’ll learn about our company, our target market, and—most importantly—our industry-leading products.
• As you progress through the training program and hit key milestones, you’ll graduate to the role of B2B Sales Representative, where you’ll apply your newfound knowledge and skills to make a significant impact.

YOUR IMPACT

• You'll communicate with Canadian business leaders about their current employee benefits plans and demonstrate how GroupHEALTH can provide superior solutions.
• Leverage qualified leads from our New Business Development (NBD) team to create opportunities and consistently close new business at or above quota.
• Educate and guide prospects through the decision-making process, assessing and understanding their business goals.
• Collaborate with business leaders to evaluate and improve their benefits plans using your expertise and GroupHEALTH tools. You’ll create customized solutions that outperform their existing plans—no apples-to-apples comparisons here, only superior results.
• Once your prospect agrees to move forward with GroupHEALTH, you'll hand them over to our dedicated Client Services team, ensuring they receive a best-in-class experience.
• Our top Sales Advisors continuously hone their skills through prospecting. During your training, you'll gain hands-on experience working with our BDR team to further develop your sales capabilities.

THIS IS YOU

• A driven self-starter with a strong desire to succeed.
• 1-2 years of B2B sales experience (experience in insurance or group benefits is a plus).
• Exceptional communication skills, both written and verbal.
• Quick thinker with a knack for technology.
• Experience in cold calling and lead generation.
• Familiarity with CRM systems is an asset.
• Bilingual in both spoken and written French is an asset.

YOUR COMPENSATION

• On-target earnings Year 1: $75,000+
• On-target earnings Year 2: $90,000+
• On-target earnings Year 3 onward: $115,000+

On-Target earning projections are a combination of a starting salary of $45,000 plus uncapped commissions, bonuses and a capped increasing base salary as metrics are achieved.

WHAT YOU’LL GET

In addition to a competitive base salary, uncapped commission, and outstanding benefits, you’ll enjoy:

• Annual and Quarterly Sales Incentives
• Licensing and Training Support
• A Dynamic Remote Team Culture

We also offer comprehensive health and wellness benefits, including employee wellness activities, and we’ll reimburse your LLQP Designation upon completion!

WHY YOU’LL LOVE WORKING FOR GROUPSTRENGTH

We’re committed to your professional growth, offering promotion opportunities, career development paths, and various learning and development programs. Our robust health and wellness benefits allow you to customize your plan to fit your needs. Plus, with virtual company-wide events, team socials, and more, we foster a collaborative and engaging work environment.

Join our forward-thinking team and help shape the future of employee benefits sales. Apply now and grow with us!