B2B Marketing Specialist

Pacific Smoke International Inc.; Markham; Hybrid; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a B2B Marketing Specialist to enhance trade marketing initiatives and engage with retailers. This role combines strategic planning with hands-on execution across various marketing channels. You will be responsible for driving promotions, managing events, and collaborating with cross-functional teams to develop impactful marketing strategies. With a focus on analytics and market research, you will play a crucial role in shaping the marketing landscape of a leading distributor in the consumer goods sector. If you are results-driven and passionate about making a difference, this opportunity is perfect for you.

Benefits

Competitive compensation and benefits

Learning and development opportunities

Award programs for top performers

Employee discounts

Employee Assistance Program (EAP)

Qualifications

• 3–5 years of experience in trade or field marketing.
• Strong analytical and project management skills are essential.

Responsibilities

• Drive trade marketing efforts and manage promotions.
• Plan and execute events while collaborating with vendors.

Skills

Trade Marketing

Field Marketing

B2B Channel Marketing

Analytical Skills

Project Management

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Job description

Join to apply for the B2B Marketing Specialist role at Pacific Smoke International Inc.

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Join to apply for the B2B Marketing Specialist role at Pacific Smoke International Inc.

Job Title

B2B Marketing Specialist

Location

Hybrid (3 days in Markham, ON office) - with occasional local travel

About Us

Pacific Smoke International is dedicated to helping people quit smoking by providing safer alternatives. As a leading distributor of vaporizers and vaping products in Canada, we value Judgement, Curiosity, Agility, Results, Ownership, and Teamwork.

Role Overview

As a B2B Marketing Specialist, you will drive trade marketing efforts, manage promotions, engage with retailers and partners, and lead experiential activations and events. This role combines strategic planning with hands-on execution across online, in-store, and field marketing channels.

Key Responsibilities

1. Trade Marketing & Channel Activation: Maintain marketing calendar, collaborate on promotions, analyze performance, manage relationships, support loyalty programs, and assist with logistics.
2. Field Marketing & Event Execution: Plan and execute events, manage logistics, support brand ambassadors, lead local activations, and collaborate with vendors.
3. Marketing Content & Collateral: Coordinate with creative teams to produce promotional materials and tailor content for regional partners.
4. Cross-functional Collaboration: Work with sales, brand, product, and compliance teams; provide insights for strategy development.
5. Analytics & Market Research: Report on performance, conduct research, and stay updated on industry trends.

Qualifications

1. Bachelor's degree in Marketing, Business, or related field.
2. 3–5 years in trade marketing, field marketing, or B2B channel marketing.
3. Strong analytical, project management, and communication skills.
4. Willingness to travel up to 50% across Canada.
5. Curious, trend-aware, and team-oriented.

What We Offer

• Competitive compensation and benefits from day one.
• Learning and development opportunities.
• Award programs for top performers and tenure.
• Impact in a growing industry.
• Supportive, inclusive environment.
• Employee discounts and company events.
• Employee Assistance Program (EAP).

If you're results-driven and collaborative, join us to make a difference in people's lives and grow your career in a dynamic environment. Pacific Smoke International is an equal opportunity employer and accommodates applicants with disabilities in accordance with AODA.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Consumer Goods