B2B Marketing Associate

Secure Digital Markets; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

An exciting opportunity awaits at a forward-thinking digital asset brokerage, where you can contribute to lead generation and brand awareness in the cryptocurrency sector. As a B2B Marketing Associate, you will enjoy autonomy in strategy development while collaborating with cross-functional teams. Your expertise in SEO, email marketing, and analytics will be crucial in amplifying the brand's presence and engaging potential clients. Join a dynamic team that values professional development and offers a competitive compensation package, all while making a significant impact in a rapidly evolving industry.

Benefits

Competitive compensation

Flexible work environment

Professional development support

Exciting projects

Growth-centric team culture

Qualifications

• Bachelor's degree in Marketing or Business is required.
• Experience in SEO, email marketing, and lead generation is essential.

Responsibilities

• Drive lead generation and brand awareness within the cryptocurrency space.
• Plan and coordinate events to enhance brand visibility.

Skills

Lead Generation

SEO

Email Marketing

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

CRM Systems

Email Management Platforms

Job description

At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry! Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our growing team.

What We Offer

The B2B Marketing Associate will be instrumental in driving lead generation and brand awareness within the cryptocurrency and digital asset space. This role requires a strong foundation in marketing, with autonomy in strategy development and implementation. You will collaborate with cross-functional teams, manage a range of marketing initiatives, and use your expertise to amplify our brand’s presence and engage potential clients.

Responsibilities:

Lead Generation and Outreach

1. Identify and engage B2B prospects within cryptocurrency and finance, building a robust pipeline.
2. Implement new lead generation strategies to acquire new leads and qualify prospects through various marketing channels.
3. Execute targeted email and direct outreach campaigns, booking meetings, and qualifying leads in collaboration with sales.

Event and Conference Management

1. Plan, budget, and coordinate in-person and virtual events, securing opportunities to enhance brand awareness and establish industry presence.
2. Research and organize speaking engagements, event partnerships, and co-hosting opportunities.

SEO and Content Optimization

1. Conduct keyword research and implement SEO best practices to improve search visibility and website performance.
2. Implement on-page and off-page SEO strategies to increase organic traffic and drive lead generation.
3. Publish and maintain website content, articles, and updates, ensuring alignment with SEO strategies and compliance requirements.

Sales and Marketing Collateral

1. Develop and manage a comprehensive library of marketing materials, and affiliated offerings, ensuring consistent branding.
2. Create white-label materials for brokerage clients and templates for cohesive branding across digital platforms.

PR and Brand Awareness

1. Secure article placements, public commentary, and speaking opportunities for internal leaders to enhance brand visibility.
2. Promote executive thought leadership through articles, podcasts, and webinars, strengthening brand authority.

Marketing Analytics, Reporting, and Financial Coordination

1. Track and analyze key metrics related to lead generation, conversion rates, and campaign effectiveness to optimize ROI.
2. Provide regular performance reports with actionable insights.
3. Coordinate marketing-related subscriptions and expenses, and prepare an annual report summarizing marketing achievements.

Qualifications:

1. Bachelor's degree in Marketing, Business, or a related field.
2. Strong understanding of cryptocurrency and digital asset sector.
3. Demonstrated experience in SEO, email marketing, and lead generation.
4. Proficiency in utilizing CRM systems and email management platforms.
5. Strong analytical skills and ability to interpret marketing data to drive informed decisions.
6. Excellent communication and interpersonal skills, both written and verbal.
7. Self-motivated with the ability to work independently and collaboratively within a team.
8. Exceptional organizational and presentation skills.
9. Highly skilled in learning on the job.

What You Will Gain from Joining our Team:

1. Joining a great growth-centric, exciting team culture.
2. A chance to make a difference in a growing company.
3. Exciting projects and an opportunity to shape our future.
4. Competitive compensation and benefits package.
5. Flexibility.
6. A focus and support on professional development - we value ongoing learning.

About Secure Digital Markets

Secure Digital Markets bridges the gap between institutional capital and digital assets by providing flexible and curated liquidity solutions to our customers.

Secure Digital Markets serves institutions, traders, family offices, exchanges, funds, and mining groups with solutions ranging from auto-liquidation to direct liquidity feeds through an electronic communication network (ECN).

Why Secure Digital Markets (SDM)?

The expected growth in the coming years is staggering. Joining SDM today means becoming part of a team that values teamwork, where everyone collaborates to achieve excellence. Exciting long-term career opportunities are available for driven, energetic team members.

Please note, SDM receives a high volume of applicants thus only those selected to move forward in our interview process will be contacted.

SDM is an equal opportunity employer, we value diversity and are committed to creating an inclusive environment for all employees.