B2B Market/Customer Researcher

Growthmentor; Ottawa; On-site; CAD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a seasoned marketing professional with over 22 years of experience in both B2B and B2C sectors. This role emphasizes the importance of market, buyer, and customer research, alongside crafting compelling content and brand stories. The ideal candidate will excel in developing go-to-market strategies and validating business ideas through customer interviews. Join a dynamic team where your insights will shape impactful marketing initiatives and drive business growth. If you're passionate about leveraging customer insights to enhance marketing strategies, this opportunity is perfect for you.

Qualifications

• 22 years of marketing experience with a focus on B2B and B2C.
• Expert in customer research and go-to-market strategies.

Responsibilities

• Develop go-to-market strategies through qualitative research.
• Conduct user interviews to validate business ideas.

Skills

Copywriting

Market Research

Go-to-Market Strategy

User Research

Product Marketing

Tools

Google Analytics

WordPress

User Interviews

Job description

Ottawa, Canada (-05:00 UTC) English from Ottawa, Canada

About Me

Howdy, I’m Ryan. I have 22 years of marketing experience. I’ve been a director responsible for million-dollar budgets and supervised bootstrapped budgets at startups. I’ve worked with entrepreneurs, founders, and businesses of various sizes. I took a detour in my career working for CBC as a TV & Radio reporter and have produced short films and documentaries. I’m most passionate about Market, Buyer and Customer Research, Content, Thought Leadership, and Brand Story.

Core Competencies

Copywriting

I have written positioning, landing page content, and copy for over two dozen companies in both B2B and B2C. My preference is to leverage primary customer research to effectively capture the voice of the customer.

Go-to-Market Strategy

My agency, contentlift.io, specializes in helping B2B teams build foundational pieces of a go-to-market strategy through qualitative research.

Idea Validation

I provide ideas and frameworks for validating B2B business ideas through customer interviews, focusing on early-stage startups.

Product Marketing

With 22 years in marketing, I have foundational experience in product marketing.

User Research

My focus is on helping companies use customer interviews to map out their customers' buying journey, using the 'Jobs To Be Done' framework.

Toolkit

User Interviews

5 years of experience. Best for recruiting middle manager level B2B Buyers.

Google Analytics

14 years of experience. Intermediate understanding for auditing content performance.

WordPress

12 years of experience. Focused on content and website development.

Project Experience

I have led or assisted in projects including messaging frameworks, tone & voice documents, audits of organic channel performance, content strategy, overseeing a team of contract writers, creation of lead magnets, customer case studies, content for product launches, and sales enablement materials.