B2B Event Marketing & Engagement Lead

Aliaxis; Oakville; Hybrid; CAD 55,000 - 85,000; Full time

Benefits offered by this job

3 weeks paid vacation

Statutory holidays

Hybrid work model

RRSP matching 5%

Comprehensive health benefits

Dental & vision care

Employee Assistance Program

Job summary

Newcom Media Inc. in Etobicoke, ON, is seeking a dynamic B2B Event Marketing & Engagement Specialist to drive registrations and engagement for trade shows, conferences, and webinars.

You will orchestrate lifecycle planning, campaign development, execution and reporting across events, coordinating with the Creatives Services team and other internal groups. The ideal candidate has 3–7 years of experience in event marketing, strong communication skills, and a proven ability to analyze data to

Qualifications

• 3-7 years of experience coordinating marketing event plans for tradeshows and conferences.
• Bachelor’s degree in marketing, communications, event management or a related field.
• Proven proficiency with Microsoft Office, social media platforms, scheduling tools, and analytics; Google Ads/Analytics; SEO tools and best practices to drive traffic; email marketing best practices; project management tools (e.g. YouTrack), design tools (e.g. Canva), experience updating website CMS.

Responsibilities

• Develop and execute marketing plans to promote trade shows, conferences and webinars through email, social media, digital ads, website updates, and direct marketing.
• Monitor registration data, implement follow-up strategies to encourage attendance, and analyze user engagement to refine tactics.
• Coordinate with show managers, sales and editorial teams to identify potential attendees, sponsors, and key stakeholders.
• Collaborate with Newcom Media’s shared services team (Audience Development, AdOps, WebOps, Creative, and Video) to coordinate workflows and move work between teams, includes submitting job tickets through YouTrack.
• Coordinate (and on occasion create) promotional materials including email campaigns, social media graphics, web banners, event signage, digital ads and attendee communications while ensuring brand consistency across all channels.
• Update and maintain event websites and landing pages with timely event, speaker, sponsor and registration information. Support email marketing initiatives including list management, scheduling, testing and deployment.
• Coordinate and schedule social media campaigns across key platforms to increase event awareness, attendee engagement and registration conversion.
• Provide onsite marketing support during events, including attendee engagement initiatives, sponsor activations, promotional material coordination, signage oversight and live content capture.
• Evaluate campaign performance and generate reports to improve future event success, including attendee insights, email performance, website analytics and registration conversion metrics.

Skills

Campaign planning

Email marketing

Social media

Analytics

Event management

Cross-functional collaboration

YouTrack

Canva

CMS updating

Education

Bachelor’s degree in marketing, communications, event management or related field

Tools

Microsoft Office

Social media platforms

Scheduling tools

Google Ads

Google Analytics

SEO tools

YouTrack

Canva

Website CMS

Job description

Newcom Media Inc. in Etobicoke, ON, is seeking a dynamic B2B Event Marketing & Engagement Specialist to drive registrations and engagement for trade shows, conferences, and webinars.

You will orchestrate lifecycle planning, campaign development, execution and reporting across events, coordinating with the Creatives Services team and other internal groups. The ideal candidate has 3–7 years of experience in event marketing, strong communication skills, and a proven ability to analyze data to