B2B Demand Generation Marketer

CadMakers; Burnaby; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A growing B2B SaaS company is looking for a B2B Demand Generation Marketer to drive demand for their innovative construction-tech platform. The role involves executing campaigns, optimizing marketing operations, and delivering measurable growth. Candidates should have proven experience in B2B demand generation, with skills in LinkedIn Ads and HubSpot. This hybrid position offers a salary range of $80,000 to $110,000 and opportunities for career growth.

Benefits

Career growth opportunities

Development budget for courses

Supportive team culture

Qualifications

• 3+ years hands-on experience in B2B SaaS demand generation.
• Proven ability to execute multi-channel demand programs.
• Expertise in LinkedIn Ads and managing Google Ads.

Responsibilities

• Plan, launch, and optimize demand generation campaigns.
• Develop positioning and messaging for campaigns.
• Manage LinkedIn Ads and Google Ads campaigns.

Skills

B2B demand generation

Campaign optimization

LinkedIn Ads

Google Ads

HubSpot

Tools

HubSpot

Job description

Overview

Ready to power growth for the future of construction? We’re seeking a B2B Demand Generation Marketer to help drive demand generation at a fast-growing B2B SaaS construction-tech company. The role combines hands-on campaign execution with optimizing our RevOps stack and guiding priorities to achieve measurable growth. This role is ideal for someone who can develop demand generation strategy, optimize campaigns for measurable impact, and deliver results.

Who Are We? CadMakers is an industry-leading digital construction technology company headquartered in Burnaby, British Columbia, Canada. Founded in 2014, we deliver cutting-edge digital solutions to the global construction industry, tackling complex problems and empowering our clients with transformative tools and expertise.

Our Product cmBuilder.io is a fast-growing visual construction planning software platform that enables construction teams to plan, communicate, and deliver projects more efficiently. It provides dynamic 3D site logistics models and 4D simulations to help build in the digital world before breaking ground, enabling smarter decisions and smoother execution.

With rapid adoption across North America, Europe, and Australia, cmBuilder is on a mission to democratize construction tech by making it more accessible and impactful.

About the Role

Are you a results-driven marketing professional looking to make an impact in B2B SaaS? CadMakers is seeking a B2B Demand Generation Marketer to help drive growth for cmBuilder.io, our fast-growing construction-tech platform. This is an individual contributor role where you’ll take ownership of executing demand generation programs end-to-end while also helping shape priorities to ensure they generate qualified pipeline and deliver measurable results.

The ideal candidate is a seasoned B2B demand generation professional with a proven ability to drive measurable growth, execute high-impact campaigns, and continuously optimize marketing operations. This role offers the opportunity to make a tangible impact on cmBuilder’s growth, shaping marketing automation, paid media, data-driven strategies, and RevOps processes.

Key Responsibilities

• Demand Generation: Plan, launch, and optimize integrated demand generation campaigns across paid and organic channels (LinkedIn Ads, Google Ads, email, landing pages), with input on strategy to ensure alignment with business growth.
• Positioning and Messaging: Develop and refine positioning, messaging, and go-to-market motions so campaigns drive measurable sales outcomes.
• Paid Media Management: Set up, manage, and optimize LinkedIn Ads and Google Ads campaigns, while advising on channel mix and performance improvements.
• Marketing Automation & Nurturing: Implement and manage HubSpot workflows, automation, and lifecycle campaigns that engage, score, and progress leads through the funnel.
• RevOps & Analytics: Implement and oversee funnel analytics, lead scoring, and multi-touch attribution while managing CRM segmentation and data enrichment. Deliver reporting and insights to improve lead quality, targeting accuracy, and pipeline visibility.
• A/B Testing & Continuous Improvement: Run structured A/B tests messaging and creatives across ads, emails, and landing pages to uncover optimization opportunities and maximize pipeline impact.
• Reporting & Insights: Track and present performance, advise on marketing prioritization, and highlight opportunities to maximize ROI.
• Collaboration & Alignment: Partner with sales, product, and leadership to ensure marketing initiatives translate into measurable business outcomes.
• 3+ years hands-on experience in B2B SaaS demand generation (as a demand gen specialist, manager, or similar role).
• Proven ability to plan and execute multi-channel demand programs across paid, organic, and nurture tactics, with measurable pipeline impact.
• Expertise in LinkedIn Ads (priority) and experience managing Google Ads, driving consistent MQLs and demo growth.
• Strong HubSpot CRM/Marketing Hub skills — building workflows, automations, and reporting to track and optimize funnel performance.
• Working knowledge of RevOps and multi-touch attribution, enabling clear visibility from campaigns to revenue.
• Execution-first mindset with the ability to contribute strategic input and coach teammates when needed.

Salary, Term & Working Location

• Salary: $80,000 - $110,000
• Full-time
• Workplace: Hybrid position, with in-office days located at our office in Burnaby, BC

Why Work With Us?

• High-growth company – with strong customer momentum and product-market fit.
• Awesome team – Hybrid work environment with a supportive and collaborative culture. We have regular events, contests, volunteer days, and much more! We\'re in business to build a great company, collaborate with amazing customers, and have fun.
• Career growth – Strong potential for career growth within the sales organization as the company scales. Your performance will influence the trajectory of our company, allowing you to progress in our fast-paced team.
• Development budget – We'll help you reach your full potential by providing resources for any courses that will help you get better every day.