B2B Account Executive (Canada)

Info-Tech Research Group; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading research and advisory firm in Toronto seeks a B2B Account Executive to focus on acquiring new business in the North American market. This role involves selling comprehensive memberships to executive leaders in HR, leveraging tools like Salesforce and SalesLoft. Ideal candidates should have 2–5+ years of B2B sales experience, strong communication skills, and a consultative approach to selling.

Benefits

Growth & advancement opportunities

Robust tools and support

Impactful market engagement

Qualifications

• 2–5+ years of B2B sales experience, ideally selling to executives.
• Experience engaging senior executives (HR experience is a plus).
• Proven consultative approach focused on delivering tangible business value.

Responsibilities

• Generate 8+ first sales appointments monthly, making 80+ personalized calls/emails daily.
• Leverage our 'Value Selling' framework to uncover root business needs.
• Tailor discussions to the client’s specific challenges.

Skills

B2B sales experience

Communication skills

Collaboration skills

Consultative selling

Intellectual curiosity

Education

Bachelor’s or Master’s degree

Tools

Salesforce

SalesLoft

Sales Navigator

Job description

B2B Account Executive (New Business)

Are you a driven B2B sales professional ready for a new challenge? Join McLean & Company , a division of Info-Tech Research Group and one of the fastest-growing Research & Advisory firms in North America. In this role, you’ll focus on acquiring new business in the North American market by selling our comprehensive Membership to executive leaders in HR, Talent, and L&D who value organizational culture and operational excellence. Our offering integrates best-practice research, ready-to-use tools and templates, proprietary survey diagnostics, L&D programs, workshops, and one-on-one advisory support—ensuring HR teams and organizations drive measurable business results.

Why McLean & Company?

• Growth & Advancement : Many of our Directors and VPs have been promoted internally—shape your career with us.
• Robust Tools & Support : We equip you with Salesforce, SalesLoft, Sales Navigator, Jeeva, and PitchMonster for streamlined prospecting and pipeline management.
• Impactful Market : The global HR Research & Advisory space is valued at $14B+ and expanding. Our distinct approach and offerings create a challenging yet rewarding sales environment.

You’ll Succeed Here If You...

Have 2–5+ years of B2B sales experience, ideally selling to executives

Consistently meet or exceed sales targets in a fast-paced, metrics-driven environment

Thrive on full-cycle sales, from pipeline creation to closing

Embrace coaching, seek feedback , and invest in ongoing professional growth

Are intellectually curious about HR’s impact on business outcomes

Key Responsibilities

Prospect Diligently : Generate 8+ first sales appointments monthly, making 80+ personalized calls / emails daily within strategic cadences.

Prepare Thoroughly : Dedicate an hour of research before each meeting, tailoring discussions to the client’s specific challenges.

Execute with Value : Leverage our “Value Selling” framework to uncover root business needs and showcase how our Membership Platform delivers measurable results.

Qualifications

Experience engaging senior executives (HR experience is a plus, but not required)

Proven consultative approach focused on delivering tangible business value

Strong collaboration, listening, and communication skills

Entrepreneurial spirit with a passion for continuous learning

Bachelor’s or Master’s degree recommended

If you’re excited to be part of a fast-growing firm that supports HR executives and organizations with industry-leading solutions, we’d love to hear from you. Apply now to start your journey at McLean & Company!

McLean & Company is a division of Info-Tech Research Group. Info-Tech Research Group is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority / Female / Sexual Orientation / Gender Identity / Disability and Veteran status and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process. #LI-EZ1