AVP, Growth Marketing

CAN; Markham; On-site; CAD 90,000 - 130,000; Full time

Job summary

A healthcare technology company in York Region is looking for an experienced Marketing Director to lead their growth and brand initiatives. The role requires a strategic leader with 8-12 years of marketing experience, particularly in growth and digital marketing. Responsibilities include executing go-to-market strategies and overseeing integrated marketing efforts for both B2B and B2C audiences. The ideal candidate will also manage a marketing budget and monitor KPIs to ensure performance alignment with strategic goals.

Qualifications

• 8-12 years of marketing experience, especially in growth and digital sectors.
• Proven success in generating demand and driving revenue.
• Expertise in translating insights into effective marketing strategies.

Responsibilities

• Lead go-to-market strategy for the company's products.
• Oversee integrated marketing for B2B and B2C audiences.
• Manage marketing budget and monitor performance KPIs.

Skills

Strategic vision

Data-driven decision making

Performance marketing

Content creation

Brand strategy

Tools

CRM tools

Marketing automation (HubSpot)

Analytics tools

Job description

Who We Are

Kii Health (formerly CloudMD) is transforming healthcare delivery through technology and a patient-centric approach that emphasizes continuity of care. Our connected platform addresses all points of a patient's healthcare journey, providing better access and improved outcomes. Leveraging proprietary technology, we offer hybrid primary care clinics, specialist care, telemedicine, mental health support, healthcare navigation, educational resources, and artificial intelligence (AI).

Kii Health is innovating how employers provide group benefits by focusing on healthcare navigation and integrated solutions. As we scale, marketing plays a vital role in increasing awareness, acquiring customers, and differentiating our offerings in a competitive market.

Our Values

We aim for excellence in our services, understanding others through a listen-first approach to build relationships. We value collaboration, diversity of perspectives, transparency, continuous growth, and well-being, fostering a psychologically safe workspace and genuine care for one another.

Who Youll Work With

You will report to the Head of Growth and Commercial Operations, contributing strategically and operationally across the business, balancing data-driven decisions with storytelling and leadership.

What Youll Be Doing

We seek a high-performing Marketing Director eager to advance into an AVP Growth and Brand Marketing role. This position will lead our go-to-market strategy and growth initiatives, requiring strategic vision, executional depth, and cross-functional collaboration.

You will oversee integrated marketing for B2B and B2C audiences, helping Kii Health expand market share and achieve measurable business results.

Growth Marketing

• Develop and execute go-to-market strategies for B2B and B2C segments, including acquisition, activation, performance marketing, SEO/ASO, partnerships, and referral channels.
• Manage performance marketing efforts to accelerate lead generation and pipeline growth.
• Optimize campaigns based on funnel metrics and analytics, focusing on CPL, CAC, and ROI.
• Coordinate landing pages, lead magnets, and email marketing with internal and external teams.
• Collaborate with sales to align on pipeline goals, qualification, and lead handoff processes.

Brand and Messaging

• Refine Kii Health’s brand positioning and visual identity across all touchpoints.
• Create compelling narratives for B2B services targeting HR decision-makers, health plan buyers, and partners.
• Ensure consistent messaging across digital, print, email, events, and sales materials.
• Guide content creation for thought leadership, case studies, blogs, and social media.
• Implement Kii’s brand mission throughout customer touchpoints.

Marketing Strategy Planning & Activation

• Design and implement insight-driven marketing plans supporting growth in employer-sponsored and direct-to-consumer segments.
• Translate insights into briefs; collaborate with Product and Commercial teams on positioning and messaging.
• Lead creative and media strategies with agency partners.
• Support client council initiatives with the Commercial team.

Execution Budget & Leadership

• Manage and mentor in-house and agency teams to ensure effective execution.
• Foster a culture of testing, learning, and continuous improvement.
• Set KPIs and monitor marketing performance against strategic goals.
• Oversee marketing budget allocation and efficiency.
• Create scorecards to track delivery and outcomes.

What You Need to Be Successful

• 8-12 years of marketing experience, with at least 5 in growth, digital, or performance marketing.
• Proven success in demand generation programs that drive pipeline and revenue.
• Deep familiarity with CRM, marketing automation (e.g., HubSpot), ad platforms, and analytics tools.
• Ability to translate customer insights into compelling campaigns and positioning.

What You Need to Stand Out

• Experience in healthcare, B2B SaaS, HR tech, or service industries is preferred.

Skills an Ideal Candidate Would Have

• Strong brand strategy, storytelling, and content oversight skills.
• Ability to lead through change, build partnerships, and influence in a matrix environment.
• Entrepreneurial mindset with a results-driven approach.

We appreciate your interest. Candidates selected for next steps will be contacted directly.

Kii Health is an equal opportunity employer committed to diversity, inclusion, and accessibility. If accommodations are needed during the recruitment process, please contact us via email.

Protecting the safety of our employees, clients, and patients is our priority. Final candidates will undergo a background check.