Automation Specialist

EY; Saint John; On-site; CAD 75,000 - 114,000; Full time

Job summary

A leading professional services firm is seeking a Marketing Automation Campaign Specialist in Saint John, Canada. This role involves designing and managing B2B demand generation campaigns using Marketo. The ideal candidate will have a Bachelor’s degree and experience with cross-channel campaigns. The position offers robust benefits and supports a diverse and inclusive environment.

Benefits

Comprehensive health coverage

Generous time off

Career development opportunities

Qualifications

• Experience delivering cross-channel demand generation campaigns.
• Hands-on experience with Marketo or similar automation tools.
• Understanding of martech platforms and measurement tools.

Responsibilities

• Design, execute, and manage B2B demand generation campaigns on Marketo.
• Collaborate with teams to develop targeted email campaigns and content.
• Provide data insights to inform decision-making and improve campaigns.

Skills

Innovative problem solver

Strong project management

Attention to detail

Analytical skills

Education

Bachelor's degree in marketing or related field

Tools

Marketo

Adobe Experience Manager

Power BI

Job description

At EY, we’re committed to shaping your future with confidence. Join us to succeed in a diverse, globally connected team and help build a better working world.

The Opportunity

As a Marketing Automation Campaign Specialist, you will play a key role in redefining how our organization engages audiences, builds relationships, and drives leads. Your expertise in creating omnichannel experiences with Marketo campaigns will be essential.

You will manage customer experiences on the Marketo platform, build and execute digital marketing campaigns supporting B2B demand generation programs through Marketo and Adobe Experience Manager (AEM). Your work will focus on delivering relevant content and experiences that attract and retain clients, using data-driven insights and analytics.

Success in this role involves understanding client behavior, optimizing campaigns through A/B testing, leveraging personalization features, and working closely with marketing and analytics teams to refine targeting and messaging.

Your Key Responsibilities

• Design, execute, and manage B2B demand generation campaigns on Marketo
• Create integrated media plans across channels to meet campaign objectives
• Manage digital projects including web design, scoping, scheduling, and stakeholder communication
• Provide data insights to inform decision-making and improve campaign performance
• Develop and maintain digital analytics dashboards and reports
• Collaborate with teams to develop targeted email campaigns and content
• Implement A/B testing and personalization strategies in campaigns
• Stay informed on industry trends and digital marketing developments

Skills and Attributes

• Innovative, creative, and methodical problem solver
• Strong project management and attention to detail
• Ability to work in a fast-paced, complex environment
• Excellent multitasking and stakeholder management skills
• Data-driven mindset with strong analytical skills

Qualifications

• Bachelor's degree in marketing, digital marketing, or business administration
• Experience delivering cross-channel demand generation campaigns
• Hands-on experience with Marketo or similar automation tools
• Knowledge of Adobe Target, AEM, Analytics, Power BI, and digital analytics dashboards
• Understanding of martech platforms and measurement tools

What We Offer

Our benefits support your physical, emotional, financial, and social wellbeing, including comprehensive health coverage, mental health benefits, generous time off, and career development opportunities. We foster a diverse and inclusive environment, committed to equity and belonging. The salary range for this role in British Columbia is $75,600 to $113,400, determined by experience and skills.

Learn more about our commitment to DE&I at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

Ready to shape your future with confidence? Apply today. Please let us know if you require any accommodations during the recruitment process.

Diversity and Inclusion

We value diversity and are dedicated to fostering an inclusive environment where everyone feels they belong. We actively work to combat systemic racism, promote gender equity, support the 2SLGBTQIA+ community, and amplify Indigenous voices.

EY | Building a better working world