Audience Marketing Manager, Architecture

Autodesk; Toronto; On-site; CAD 109,000 - 150,000; Full time

Job summary

A leading company in the software development sector is seeking a Senior Audience Marketing Manager for Architecture. In this role, you will create targeted marketing strategies, collaborate with various teams to drive engagement and customer acquisition, and represent the company at industry events. Ideal candidates will have a strong marketing background, analytical skills, and experience in the architecture or media industry.

Qualifications

• Experience in Industry Marketing or Audience Marketing.
• Strong analytical skills with the ability to interpret data.
• Proven experience in product launches and go-to-market strategies.

Responsibilities

• Develop and execute comprehensive marketing strategies for architecture audiences.
• Plan and optimize multi-channel marketing campaigns to drive lead generation.
• Collaborate with the content team for high-quality marketing collateral.

Skills

Analytical skills

Market research

Product positioning

Content creation

Tools

Adobe Analytics

PowerBI

Job description

Job Requisition ID #

25WD87963

Position Overview

As a Senior Audience Marketing Manager for Architecture at Autodesk, you will work closely with marketing, business strategy, sales, and customer success teams to understand the unique needs of the architecture audiences we serve, define audience-specific messaging, and create compelling marketing campaigns. You will develop and execute targeted marketing strategies to drive engagement, lead generation, and customer acquisition.

Ideally, you have experience in Industry Marketing, Segment Marketing, or Audience Marketing, allowing you to bring a nuanced understanding of targeted marketing approaches that align with both business goals and customer needs.

Key Responsibilities

What You Will Do:

• Develop and execute comprehensive marketing strategies tailored to the needs and challenges of architecture audiences

• Generate customer insights to develop personalized and relevant marketing messages

• Plan, execute, and optimize multi-channel marketing campaigns to drive lead generation, customer acquisition, and retention in collaboration with campaign development

• Collaborate with the content team to produce high-quality marketing collateral, including case studies, whitepapers, webinars, and blog posts, that resonate with audiences

• Represent the company at industry events, trade shows, and conferences, providing expertise and promoting our solutions

Minimum Qualifications

• Deep understanding of the media and entertainment industry trends and the needs of architecture professionals.

• Proven experience in planning and executing successful product launches, including go-to-market strategies

• Strong experience in defining product positioning, messaging, and value propositions that resonate with target audiences

• Strong analytical skills with the ability to interpret data and make data-driven decisions

• Ability to create compelling marketing content, including product collateral, case studies, whitepapers, and presentations

• Demonstrated ability to conduct market research and competitive analysis to inform product marketing strategies

• Proficiency in Adobe Analytics or PowerBI

• Ability to define, track, and analyze key performance and financial indicators to measure the success of marketing initiatives

• Strong presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels

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Learn More

About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For Canada-BC based roles, we expect a starting base salary between $109,000 and $149,930. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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