Associate Web Developer

PathFactory is a content intelligence platform that helps B2B marketing, sales, and support teams create personalized content experiences for their buyers. It uses AI to track user behavior and recommend the most relevant content to each individual. With our proprietary content intelligence data, we provide insights into how buyers are engaging with content, helping you optimize your content strategy, and connect with your buyers in a more personalized and meaningful way to drive pipeline and revenue.

PathFactory has been recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner.

Visit to see how we can supercharge your ABM, Partner Marketing, Web Personalization and Sales Interactions.

Job Description

We’re on the lookout for an Associate Web Developer to join our dynamic team at PathFactory. If you are passionate about front-end development, enjoy crafting engaging demos, and thrive in a collaborative environment, we want to hear from you. As an Associate Web Developer, you’ll be instrumental in supporting our Sales and Solution Architect teams to showcase PathFactory. You will be building tailored demonstrations for our prospects across various use cases, reflecting their brand and content directly within our platform.

Your skillset will be in demand across other teams, including Customer Success and sometimes, Engineering. Occasionally, you may be asked to help the CSM team build customizations of the PathFactory platform. If you build something special, you could potentially present it to the Engineering team to be productized.

As the next PathFactory Associate Web Developer, you will :

• Collaborate with our Solution Architect and Sales teams to understand demo requirements in the sales cycle and build out customized demos for prospects.
• Support sales by identifying the marketing challenges of our prospects and determining the best solutions and use cases of the PathFactory platform.
• Work with Client Success Managers to design and develop scalable solutions on the PathFactory platform to delight our customers.
• Build custom templates that leverage the Shopify Liquid template language as required.
• Drive the adoption and effective use of the PathFactory platform through your excellent demo examples.

What You'll Need

• Knowledge of Bootstrap, responsive web design, and familiarity with Google DevTools.
• Knowledge of marketing automation platforms (Eloqua, Marketo, Pardot, or Hubspot) and familiarity with Adobe Creative Suite applications (Photoshop or Illustrator) is beneficial.
• Knowledge of Liquid Shopify Template Language is highly desirable.
• Aptitude and capacity to learn new skills, with a proactive approach to using new software applications and researching unfamiliar concepts.
• Strong communication and organizational skills.
• Ability to work under pressure and deliver on requests within tight deadlines when needed.
• Available to work 3 hours during the company’s core business hours (EST).