Associate Trade Marketing Manager

1045 LEGO Canada Inc.; Markham; Hybrid; CAD 95,000 - 143,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group in Canada (Markham) is seeking an Associate Trade Marketing Manager to support retail planning and activation across select accounts. You will work with Key Account Managers to shape campaigns that connect with adults, parents, and shoppers, delivering strong execution through planning, activation, measurement, and learning.

You'll join a hybrid marketing team and partner with global trade strategies, Sales teams, and agencies to deliver audience-focused campaigns.

Qualifications

• Proven experience in consumer product retail, events marketing, or a related field.
• Built marketing activation plans that drove demand and measurable business outcomes.
• Managed briefs and evaluated creative solutions across marketing initiatives.
• Led agency partnerships or agency-side marketing projects.
• Executed digital commerce and retail market activation programs.
• Oversaw budget management within marketing campaigns or projects.
• Supported shopper marketing campaigns tied to key retail occasions or priorities.
• Applied data and insights to develop strategic business recommendations.
• Coordinated multiple concurrent projects with clear delivery against deadlines.
• Presented campaign results and recommendations to business leaders or retail partners.

Responsibilities

• Support strategic business plan proposals using data and insights, and present recommendations during key retail planning and collaboration meetings.
• Partner with the Trade Marketing team and Americas Regional Retail team to help deploy global trade strategies across select accounts.
• Collaborate with Sales Account Teams and agency partners to deliver audience-first campaigns and activations.
• Contribute to shopper-focused campaign planning, activation, and selling-in tied to key occasions and priorities.
• Track measures of success, complete after-action reviews, and share learning locally and regionally.
• Help deliver successful trade marketing campaigns during your first year in the role.

Skills

Consumer retail

Events marketing

Campaign activation

Agency partnerships

Digital commerce

Budget management

Data insights

Strategic planning

Job description

Job Description

Are you someone who loves developing, leading and driving highly impactful omnichannel retail programs? Who loves to flex your creativity and event planning skills? Just imagine bringing a year of retail campaigns to life in stores, then seeing the results shape future activations. Then make it real.

About the role

As our Associate Trade Marketing Manager, you'll support retail planning and activation across select accounts in partnership with Key Account Managers. You'll use data and insights to help shape strategic business plans, support collaboration with retail partners, and contribute to shopper-focused campaigns that connect with adults, parents, gift givers, shoppers, and consumers. You'll work across the LEGO® brand marketing ecosystem, helping deliver strong campaign execution through planning, activation, measurement, and learning.

Required Qualifications

• Proven experience in consumer product retail, events marketing, or a related field.
• Built marketing activation plans that drove demand and measurable business outcomes.
• Managed briefs and evaluated creative solutions across marketing initiatives.
• Led agency partnerships or agency-side marketing projects.
• Executed digital commerce and retail market activation programs.
• Oversaw budget management within marketing campaigns or projects.

Preferred Qualifications

• Supported shopper marketing campaigns tied to key retail occasions or priorities.
• Applied data and insights to develop strategic business recommendations.
• Coordinated multiple concurrent projects with clear delivery against deadlines.
• Presented campaign results and recommendations to business leaders or retail partners.

What you'll build

• Support strategic business plan proposals using data and insights, and present recommendations during key retail planning and collaboration meetings.
• Partner with the Trade Marketing team and Americas Regional Retail team to help deploy global trade strategies across select accounts.
• Collaborate with Sales Account Teams and agency partners to deliver audience-first campaigns and activations.
• Contribute to shopper-focused campaign planning, activation, and selling-in tied to key occasions and priorities.
• Track measures of success, complete after-action reviews, and share learning locally and regionally.
• Help deliver successful trade marketing campaigns during your first year in the role.

Life on the team

You'll join the trade marketing pillar within a broader team that includes Brand Marketing, Trade Marketing, Brand Relations, and Marketing Performance & Planning. Reporting to the Head of Marketing, you'll work in a hybrid rhythm and collaborate closely with colleagues across functions. We're looking for someone who enjoys working with others, adapts well to change, takes ownership, communicates clearly, brings new ideas forward, and pays close attention to detail.

What success looks like

Success means strengthening LEGO® brand presence across retail through thoughtful planning, activation, tracking, and continuous improvement. You'll work closely with the Trade Marketing team and a range of retail partners to help deliver exciting campaigns and ensure each activation contributes to annual marketing priorities. Over time, you'll become a trusted partner in turning strategy into effective retail execution.

Additional details on this position

No relocation assistance is offered for this position.

Compensation

The annual base salary for this position has a range from $95,458.00 - $143,188.00 based on anticipated responsibilities, market benchmarks, and organizational set-up. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law when determining the salary. A bonus scheme with a target Bonus of of the annual base salary is in place for this position as well as a standard benefit package. The comprehensive remuneration details, incl. benefits, will be communicated upon finalization of the employment offer.

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Company culture

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.

Company history

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, andhaving fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.