Associate Programmatic Manager

GroupM; Toronto; On-site; CAD 100,000 - 125,000; Full time

Job summary

An established industry player is seeking an Associate Programmatic Manager to support day-to-day campaign activities across various clients. This role involves collaborating with multiple teams to manage programmatic campaigns effectively, utilizing tools like Salesforce and Radia. The ideal candidate will possess a strong understanding of the programmatic space and demonstrate excellent analytical and communication skills. Join a diverse and inclusive team that values different perspectives and backgrounds, and contribute to innovative media solutions that drive success for global clients. If you are passionate about media and eager to learn, this opportunity is perfect for you.

Qualifications

• 1+ years experience in a Programmatic Coordinator role is required.
• Strong understanding of KPIs and media metrics is essential.
• Proficiency in Microsoft tools is necessary.

Responsibilities

• Support timely campaign launches and maintain clear communication.
• Assist with campaign setups across various DSPs.
• Ensure accurate auditing of digital creative tags for campaigns.

Skills

Programmatic Advertising

Campaign Management

Communication Skills

Analytical Skills

Attention to Detail

Time Management

Team Collaboration

Education

Post-secondary education in Media, Marketing, or Advertising

Tools

Salesforce

Radia

Datorama

DV360

Xandr

Amazon DSP

TTD

Microsoft PowerPoint

Microsoft Excel

Microsoft Word

Job description

Associate Programmatic Manager

Position Overview

The Associate Programmatic Manager will be responsible for supporting the day-to-day campaign activity for all clients within their assigned agency teams. You will work within multiple interfaces including Salesforce and Radia to manage campaigns. You are a strong team player where you will support the Trading Strategy team with plan adjustments, campaign setup, and optimizations. You are able to work across multiple DSPs and understand their nuances and capabilities. You are a curious and active learner with a strong sense of ownership and accountability for the work that you produce for the teams.

Duties

• Supports the Programmatic Managers on all campaigns related to the management of programmatic campaigns including:
• Accurately inputs and maintains campaign data in internal systems using tools such as Salesforce and Radia and Datorama.
• Proactive internal communication between different business units including Programmatic Managers, Ad Ops, and Analysts.
• Supports Programmatic Managers team with campaign setup, pacing, and optimization.
• Mentors other Programmatic Coordinators.
• Supports with creating process documentation for Programmatic Coordinators.
• Inspires and motivates the team, fostering collaboration.

Responsibilities

• Supports the Programmatic Managers teams with timely campaign launches, communicating clearly with all teams.
• Input and setup approved campaigns into the internal platform and sync to systems like Salesforce.
• Liaise with vendors and agencies in preparation for campaign launches.
• Auditing and reviewing digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to the Ad Ops team including details on verification requirements.
• Assists with campaign reporting inputs for post-campaign reports and QBRs.
• Assists with campaign setups across all DSPs (DV360, Xandr, Amazon, TTD).
• Assists with campaign pacing, shifts, and optimization.
• Assists with plan updates and adjustments.
• Checks and ensures that live campaigns are delivering after launch.
• Ensuring monthly campaign actualizations are completed at the expected date.
• Updates pacing and performance in campaign tracker for internal team.
• Identifies areas of opportunity within internal processes.

Required Skills

• Post-secondary education, preferably in a Media, Marketing, or Advertising related program.
• 1+ years experience in Programmatic Coordinator role.
• 100% Certified on relevant DSPs (DV360, Xandr, Amazon, TTD and/or Verizon).
• Understanding of KPIs and media metrics.
• Good understanding of the Programmatic Space.
• Well-organized and strong attention to detail.
• Excellent time management skills.
• Proficient user of Microsoft tools such as PowerPoint, Excel, Word.
• Strong analytical and critical thinking skills - ability to problem solve.
• High energy and teamwork mentality are a must.
• Excellent interpersonal and communication skills.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.