Product Marketing Manager

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

Come join us in delivering better outcomes for our clients around the world!

This is a HYBRID position which requires 3 days per week onsite in our Toronto office.

What is the Product Marketing Team responsible for?

The Product Marketing Manager is part of the International Product Marketing team supporting International Distribution (ex-U.S. domestic); this includes Canada, Americas Offshore, EMEA and APAC lines of business (Retail and Institutional). The International Product Marketing team is responsible for creating compelling product stories and content that bring to life our product offerings in a way that engages clients to take action to invest or to remain invested in our products. They act as the product champion and subject matter expert throughout the organization.

What are the ongoing responsibilities of an Associate Product Marketing Manager?

• Leads product marketing responsibility for a specific strategy / asset class under our UCITS Offshore product range and Local Market Products (Canada, Mexico, Brazil, and the U.K.).

• Develops the suite of support across the client journey (prospecting to servicing) and client types (investor, advisor, institutional).

• Develops and refreshes the product story, ensuring it is timely and relevant for the various client types and various markets.

• Liaises with different internal groups, at all levels, including sales/marketing, client service, management, legal, compliance, data, web, e-mail, and graphics to bring the product story to life.

• Works with content and integrated teams to coordinate support of marketing campaigns on a product including; email, thought leadership, advertising, social etc.

• Actively seeks to drive business results by identifying opportunities to enhance/strengthen our marketing materials and messaging.

• Leads the requirements and development of all marketing aspects associated with new product launches, working closely with cross-functional resources like product management, product development, web operations, creative services, etc. to ensure a well-orchestrated and impactful launch for the sales team and our clients.

• Suggests ways to improve processes, procedures, and marketing collateral to improve time to market, boost efficiency and increase impact.

• Stays on top of competitive positioning of assigned products and asset class(es).

What ideal qualifications, skills and experience would help someone to be successful?

• Bachelor’s degree or equivalent experience in a related field

• 4 - 6 years’ experience in the investment industry in product marketing/management related role essential

• Solid understanding of financial services - mutual funds, ETFs, SMA's and asset management across global markets

• Proficiency in English – verbal and written – French, Spanish, and other languages will be an asset

• An understanding of economic and financial concepts, capital markets, and economic trends essential

• Ability to understand and incorporate detailed project requirements and instructions into finished product, and to work with minimal supervision

• Highly organized – organizes work and due dates to structure time effectively

• Thrives in a fast-paced environment with the ability to transition to/from different initiatives and projects as opportunities and risks emerge throughout various markets

• Creative thinker who can turn concepts into compelling messaging for various audiences

• Strong attention to detail – to check work of self and others to ensure accuracy of the end product

What technology skill sets are critical to the success of this role?

• Strong presentation (PowerPoint) skills

• Advanced knowledge of Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook

#ASSOCIATE

#LI-Hybrid

Experience our welcoming culture and reach your professional and personal potential!

Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.

Hear more from our employees

By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life’s adventures, taking care of your family members, or making a positive impact in your community, we aim to have your needs covered.

Highlights of our benefits include:

• Flexible medical, dental and vision insurance

• Corporate Pension Plan

• Employee Stock Investment Program

• Purchase company funds with no sales charge

• Competitive vacation package that includes three annual personal days

• Company paid short-term and long-term Disability Insurance

• Education assistance

Learn more about the wide range of benefits we offer at Franklin Templeton

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com . In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.