Associate, Paid Social

Seibold GmbH; Halifax; Hybrid; CAD 65,000 - 85,000; Full time

Job summary

Join a dynamic team at a forward-thinking digital advertising agency where your expertise in paid social advertising will shine. As an Associate, Paid Social, you'll collaborate with talented professionals to drive impactful advertising initiatives across various platforms. This role emphasizes continuous improvement and experimentation, allowing you to develop strategies that meet client goals while optimizing campaign performance. With a supportive hybrid work model and a commitment to employee growth, this position offers a unique opportunity to make a real difference in the B2B SaaS space. If you are detail-oriented, analytical, and passionate about digital marketing, this is the perfect place for you to grow your career.

Benefits

Competitive vacation time

Health and dental plan

Wellness budget

RRSP matching

Training opportunities

Monthly cell phone allowance

Parental leave support

Home workspace setup allowance

Team connection opportunities

Comprehensive onboarding experience

Qualifications

• 3+ years experience in paid social digital advertising.
• Experience with platforms like Meta, LinkedIn, Quora, and more.

Responsibilities

• Lead clients’ paid social digital advertising programs.
• Develop strategies based on client goals and audience research.
• Track campaign performance and measure KPIs.

Skills

Paid Social Advertising

Campaign Strategy

Ad Management

Performance Analysis

Client Service

Communication

Analytical Skills

CRM/Marketing Automation Tools

Education

Bachelor's Degree in Marketing or Related Field

Tools

Meta Ads Manager

LinkedIn Ads Manager

GA4

Looker

HubSpot

Salesforce

Job description

This is your chance to work alongside some of the best in the digital advertising industry and B2B SaaS space. We’re looking for an individual who enjoys being challenged, is a lifelong learner, and takes pride in delivering results for clients.

Our team is primarily based in Halifax, Nova Scotia, but we encourage candidates from across Canada to apply. The successful candidate can expect to earn between $65,000-$85,000 CAD/year—depending upon relevant skills and experience—as part of a complete, competitive package.

Role & Responsibilities

As an Associate, Paid Social at Outshine, you work on various engagement teams to lead our clients’ paid social digital advertising programs, focusing on continuous improvement, experimentation, and results.

With expertise across platforms like Meta, LinkedIn, Capterra, Quora, and Reddit, you'll drive impactful social advertising initiatives.

The Technical Stuff You’re Really Good At

1. Campaign strategy & planning: You develop paid social strategies based on client goals and needs, audience research, and competitive analysis.
2. Ad & budget management: You adjust tactics and budgets to optimize clients’ campaigns to reach and deliver against goals.
3. Testing & optimization: To improve results, you test different ad copy, bids, and targeting options (like location, demographics, and timing).
4. Performance analysis: Leveraging analytics tools (e.g. GA4, Looker, proprietary internal reporting tools like Meta Ads and LinkedIn Ads Manager), you track campaign performance, measure KPIs, and identify trends. You create reports to help clients understand ROI and campaign effectiveness.

What You Prioritize When Working In Teams

1. Client service: As one of the go-to contacts for your clients, you build trust and rapport by meeting deadlines, proactively problem-solving, and conveying information clearly.
2. Communication & collaboration: Your approach to teamwork creates strong and trusting relationships with your internal teams and client partners.
3. Knowledge sharing: You’re an active contributor to your broader teams and inspire continuous learning and development through sharing ideas, research, and skills.

Minimum Requirements

1. 3+ years experience in paid social digital advertising and measurement platforms, including Meta (Facebook & Instagram), and LinkedIn.
2. Experience managing complex projects and fostering relationships with clients and stakeholders.
3. Experience working within secondary paid social platforms (e.g. Quora, Capterra, Reddit, X) is an asset.
4. Experience working within paid search advertising platforms (e.g. Google Search, Display, Discovery, YouTube, Microsoft Ads) is an asset.
5. Experience in B2B or SaaS marketing is an asset.
6. Experience in an advertising or marketing agency is an asset.
7. Knowledge of modern CRM/marketing automation tools, such as HubSpot and Salesforce, is also an asset.

To be the best fit for this role, you’re:

1. Detail-Oriented: Hyper-focused on the details and their impact on the bigger picture.
2. Optimistic & Collaborative: You maintain a positive outlook in challenging times, and leading teams to solve tough problems motivates you.
3. Proactive: You prioritize forward momentum on projects and in your own development.
4. Analytical: You exhibit a probing mind and draw insights from data.
5. Growth-Driven: You believe talent and performance can be developed through effort and persistence.
6. Efficient: You produce significant output, avoiding wasted effort where possible.
7. Honest & Ethical: You don’t cut corners; you do what is right, not convenient.

Our people are our greatest asset, and we don’t make any mistakes about that. We invest massively in our team, offering:

• Competitive vacation time, your birthday off, and two days/year of volunteer paid time off.
• Family or single enrolment in our group health and dental plan (we pay 80%, you pay 20%).
• Additional health benefits, including a $350/year wellness budget, an employee assistance program, and flexible working hours.
• RRSP matching up to 3% of your salary.
• Extensive training opportunities, both internal (i.e. mentorship program) and external (i.e. individual allowances for attending conferences, participating in relevant courses, etc.).
• Monthly cell phone allowance.
• Parental leave support and benefits, including a 100% salary top-up for the first 12 weeks of leave and uninterrupted access to health and dental benefits.

Outshine's office space is located in Halifax's North End, and we have embraced a hybrid work model where teammates can choose the work arrangement that’s best for them—remote, in-office, or both.

We also offer:

• An allowance to set up your home workspace.
• Opportunities for team connection, including two in-person team-wide events each year (onsite in the Spring and offsite in the Fall), as well as online opportunities (virtual trivia, meditation hours, cooking classes, and more).
• A best-in-class tech stack, including Slack, Zoom, Looker, Asana, and Loom.
• A comprehensive, virtual onboarding experience intended to introduce colleagues to our work and each other.

About Outshine

Outshine is a team of digital marketers that drive revenue growth for the world’s most exciting B2B SaaS companies. We drive that growth through digital advertising, deep expertise in data, and a relentless focus on client experience.

When it comes to our work, it’s hard to beat the scale of our clients. We enjoy the luxuries of being headquartered in Halifax while serving a global clientele every day. Our work is spread throughout North and South America, Europe, Australia, and beyond.