Associate Media Director (Operations)

Critical Mass; Vancouver; On-site; CAD 110,000 - 140,000; Full time

Job summary

A leading company in the media operations sector is seeking an Associate Media Director to enhance efficiency in media processes. The role involves developing best practices and managing technology-driven processes, ensuring smooth operations across teams. The ideal candidate should have substantial media experience and strong project management skills, with a passion for collaboration and operational excellence.

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation and wellness days

Online services for families

Early Dismissal Fridays

Internal learning and development programs

Enterprise-wide employee discounts

Qualifications

• Experience creating processes and best practices in media operations.
• Strong understanding of media investment tools and site tagging.
• Experience managing media accounts and campaigns.

Responsibilities

• Lead operational processes and workflow for media buying.
• Manage media codes, budget tracking, and client account setups.
• Ensure compliance with legal requirements and deliver best practices.

Skills

Attention to detail

Communication

Project management

Collaboration

Education

5 years in Operations or Media

5-7 years of media experience

Tools

Media Ocean

Google Campaign Manager

Programmatic DSPs

Job description

As the Associate Media Director (Operations), you will be responsible for uncovering, developing and executing efficiencies in the media process. In partnerships with the practice leads, project management teams, and client service teams you will work to ensure our media practice is delivering on client goals and working effectively.

The ideal candidate is dynamic, detail oriented, and results driven. They should have a passion for Operations, Media, and enjoy working in a collaborative environment. As part of a fully integrated team, this role requires excellent communication and project management skills, a strong understanding of Media Investment tools and process, site tagging and best practice.

You will:

• Create and deliver the vision of media ops inside CM
• Lead rapid development of Operational processes, workflow, standards & best practices and innovative solutions
• Create, lead, and manage technology-driven processes that enable efficient resource and time management to drive effective and efficient media buying & management
• Accountable for timely delivery of critical initiatives and rolling out new workflow.
• Work closely with team members across Planning and Investment teams to ensure smooth and productive role out of operational workflow, process and best practices as well as cross-team collaboration
• Provide expertise across data sources to drive development of governance solutions (processes, technologies, etc.) to ensure visibility to goals and requirements across reputation, brand, financial, efficiency, and execution requirements
• Managing Media Ocean code set-up, Cost Plus structure, actualization based on dashboard/reporting
• Facilitate deployment of best practices for PRISMA setup and campaign architectures
• Work with teams to onboard new business, shift platform seats, and set-up client accounts.
• Develop and implement consistency across the LOBs within documents, templates and process.
• Coordinate inputs from appropriate parties, and ensuring the team meets deadlines
• Inspire, train and guide Client teams
• Support Team onboarding process in partnership with hiring manager
• Help support budget and campaign tracking documents and other key workflow materials and processes on an ongoing basis and issue to monthly.
• Ensure that all campaigns comply with CM and the client’s Legal requirements and fully leverage pricing and added value benefits from agency negotiations
• Lead regular Status Meetings/Con Calls – taking minutes when needed; ensuring all team members are on track with follow-ups
• Define, determine, collect and distribute best practices & best thinking from around the team
• Supporting campaign work within an integrated product team, across media and creative partners
• Ad hoc troubleshooting when requested by the team to ensure functionality, proper tag fires, correct variable mapping, and events
• Provide guidance and support to Dev teams on migration to new technologies and offerings from partners, such as server-side tagging
• Facilitate QA of in-platform data flows (e.g. Meta, TTD etc.) based on client site pixel implementation
• Collaborate with Client Marketing team to communicate pixel update internally and submit requests
• Pixel implementation consultation when needed for Digital Marketing platforms – Google Ads, Bing, Pinterest, etc

You have:

• Minimum 5 years’ experience in Operations, creating processes and best practices, building media templates and working with media investment and planning
• Minimum 5-7 years of relative media experience
• Demonstrates strong attention to detail
• Passion for driving processes and best practices
• Experience and understanding ofMedia Operations – processes and workflows
• Demonstrated ability to understand operational business challenges and formulate effective solutions to drive positive impact
• Superior written and verbal communication, interpersonal, and organizational skills to handle multiple programs; ability to multi-task and manage multiple work streams
• Experience and understanding of campaignmanagement platforms including advanced knowledge of – Media Ocean (PRISMA, DDS, Cost Plus), Google Campaign Manager (CM360), Google Ads, Facebook Ads Manager, and Programmatic DSPs (e.g. DV360, The Trade Desk, Yahoo)
• Experience and understanding in working with Ad Operations and Trafficking teams
• Broad Experience with Media Ocean
• Experience onboarding new accounts Inclusive of platform seat set up and Implementation
• Experience working on an integrated product team, across media and creative partners
• A working understanding of basic JavaScript, HTML and CSS
• Understanding of tag management systems

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that inclu de, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration. Salary Range $110,000 — $140,000 CAD

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.comand us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx