Associate Marketing Manager – Performance Marketing

Woodbine Entertainment; Toronto; On-site; CAD 50,000 - 65,000; Full time

Job summary

A leading entertainment provider is seeking an entry-level Associate Marketing Manager – Performance Marketing to implement strategic sports betting initiatives. The ideal candidate will manage SBO relationships, coordinate marketing activations, and support project execution while exhibiting strong analytical and project management skills in a fast-paced environment.

Qualifications

• 2-4 years of experience in marketing, sports betting, wagering, or related fields.
• Familiarity with the wagering industry and sports betting markets.
• Strong organizational skills and ability to manage multiple priorities under deadlines.

Responsibilities

• Support the Senior Manager in implementing annual sports betting strategies.
• Coordinate integration of Woodbine’s racing content into SBO platforms.
• Manage relationships with SBOs to ensure smooth operations.

Skills

Analytical skills

Project management

Interpersonal communication

Creativity

Detail-oriented

Education

University or college degree in Business Administration or Marketing

Tools

Microsoft Office

Project management tools

Marketing analytics tools

Job description

Overview

Associate Marketing Manager – Performance Marketing role at Woodbine Entertainment. The ideal candidate thrives in a fast-paced environment, is intellectually curious, and brings strong analytical and project management skills, particularly in sports betting and wagering.

Responsibilities

• Support the Senior Manager in implementing annual sports betting strategies and initiatives
• Assist in the delivery of the 5-year Wagering Strategic Plan, ensuring projects align with growth priorities
• Coordinate the integration of Woodbine’s racing content into Sports Betting Operator (SBO) platforms
• Manage day-to-day relationships with SBOs to ensure smooth operations and collaboration
• Execute marketing and promotional activation calendars in partnership with SBOs
• Collaborate with internal teams and external partners to uncover new accretive wagering opportunities
• Lead the development of new wagering opportunity financial and operational business cases
• Support efforts to modernize and optimize existing wagering platforms and channels
• Immerse themselves in global / local market trends to identify opportunities and threats
• Identify emerging trends and opportunities in sports / wagering to inform future initiatives
• Provide operational support for business development activities, including evaluating new partnerships
• Prepare reports on the performance of sports betting and wagering initiatives, ensuring alignment with KPIs
• Manage project timelines / budgets, efficiently using resources and adhering to deadlines
• Monitor the progress and delivery of wagering initiatives to ensure consistency with Woodbine’s strategic objectives
• Participate in external meetings and industry events to support growth initiatives

Qualifications

• University or college degree / diploma in Business Administration, Marketing, or a related field, or equivalent experience
• 2-4 years of experience in marketing, sports betting, wagering, or related fields, with a focus on project management
• Familiarity with the wagering industry and understanding of sports betting markets is a plus
• Detail-oriented with strong organizational skills and the ability to manage multiple priorities and meet deadlines in a fast-paced, dynamic environment
• Strong analytical skills with the ability to interpret data and draw actionable insights
• Creative thinker with a passion for identifying new growth ideas and opportunities
• Strong interpersonal and communication skills, with the ability to collaborate effectively with internal teams and external partners
• Driven and self-motivated, with a focus on delivering high-quality results
• Proficiency in Microsoft Office and familiarity with project management tools
• Proficiency in marketing analytics tools and platforms

Diversity, Equity, Inclusion and Belonging

Be Yourself. We believe differences should be valued and celebrated. By building diverse and inclusive teams, we strive to provide a more authentic and empowering work experience that unlocks the potential of our people. Diversity breeds innovation. We want people to think differently. Our commitment is to build a culture that welcomes everyone and leverages their unique perspectives to be a great entertainment company that shares the thrill of horseracing experiences with the world.

Job Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Entertainment Providers