Associate Marketing Manager - Chipits and Twizzlers

The Hershey Company; Mississauga; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in the candy industry is seeking an Associate Marketing Manager for Chipits and Twizzlers. This role involves strategic planning, brand management, and collaboration with cross-functional teams to drive brand success. Ideal candidates will have a background in marketing, strong analytical skills, and a passion for innovation. Join a dynamic team that values growth and community impact in a flexible work environment.

Benefits

Flexible work environment

Health and wellness reimbursement

Corporate social responsibility programs

Rewards and recognition programs

Qualifications

• At least 2 years of brand management experience in packaged goods.
• Experience with P&Ls and cost accounting.

Responsibilities

• Lead the creation of the annual brand plan.
• Manage marketing budget and forecast.
• Conduct business analysis and reviews.

Skills

Strategic thinking

Analytical abilities

Leadership

Problem-solving

Communication

Education

Business degree

Tools

Nielsen IQ analytics

Numerator

Job description

Associate Marketing Manager - Chipits and Twizzlers

Join to apply for the Associate Marketing Manager - Chipits and Twizzlers role at The Hershey Company

Job Title: Associate Marketing Manager – Chipits and Twizzlers

Location: Mississauga, ON

The Hershey Company

Your career. Your ownership. Together, we’ll make more Moments of Goodness.

Hershey employees make impactful changes daily. We seek thinkers, leaders, and challengers—people who initiate and make a true impact. Hershey Canada offers a balance of autonomy and support, with resources like e-learning, coaching, and cross-functional projects to support your growth. Our people-focused culture is what makes us special.

Major brands include OH HENRY!, HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS, and ICEBREAKERS.

Hershey Canada has received numerous recognitions, including Forbes' Top Five Best Employers 2024 and 2025, and being named a Great Place to Work for 2023–2025.

We are committed to community impact, which is a vital part of our heritage and identity.

How will you fit in the big picture?

This role supports the Baking & Candy desk with ownership of the Chipits and Twizzlers brands. Responsibilities include leading monthly business reviews, developing strategic marketing plans, monitoring sales and profitability, and collaborating with cross-functional teams to develop and execute marketing programs.

What will you do?

• Lead the creation of the annual brand plan
• Commercialize innovations and renovations with cross-functional teams
• Lead business analysis and reviews
• Develop and execute marketing plans, including copy and media plans
• Own the brand's annual operating plan, assessing risks and opportunities
• Manage marketing budget, forecast, and portfolio optimization
• Conduct external and internal assessments of the business, competitors, and trends
• Present to senior management, sales, and external buyers to garner support

Skills, Knowledge, and Education Requirements

• Business degree or equivalent experience in marketing or related field
• At least 2 years of brand management experience in packaged goods or similar industry
• Project management skills
• Strategic thinking and analytical abilities
• Business acumen and general management approach
• Excellent verbal and written communication skills
• Leadership qualities
• Ability to foster innovation and creative solutions
• Proven accountability for sales and income results
• Lifelong learner and potential people developer
• Problem-solving and innovative solutions experience
• Experience with P&Ls and cost accounting
• Willingness to be part of a high-performing, fun team
• Knowledge of Nielsen IQ analytics and Numerator

Benefits and Perks

• Flexible work environment and dress code (jeans included)
• Corporate social responsibility programs
• Health and wellness reimbursement and other benefits
• Rewards and recognition programs
• Working for a top employer in Canada and the GTA
• Exposure to Hershey’s products

Location

5750 Explorer Drive, Suite 500, Mississauga, ON, L4W 0B1

The LEED-certified office reflects Hershey’s commitment to teamwork and a productive environment.

Learn more at Hershey Canada’s website or LinkedIn.