Associate Manager, Performance Marketing - Canada Offline Media

DoorDash Canada; Vancouver, Toronto; On-site; CAD 98,000 - 141,000; Full time

Job summary

Join DoorDash as an Associate Manager in Performance Marketing, where you'll lead consumer growth strategies through effective offline media utilization. This role offers the chance to manage significant marketing budgets and drive strategic initiatives across various teams. Ideal candidates possess strong analytical skills, extensive media experience, and a passion for optimizing customer acquisition in a dynamic environment.

Benefits

Paid time off

Paid parental leave

Wellness benefits

Medical, dental, and vision benefits

RRSP with employer match

Qualifications

• 5+ years of related performance marketing experience.
• Experience with offline media channels and budget management.
• Proficiency in data analysis for campaign measurement.

Responsibilities

• Manage multi-million dollar quarterly budgets for various marketing channels.
• Optimize media buying and recommend new growth channels.
• Collaborate with cross-functional teams to achieve campaign goals.

Skills

Analytical Skills

A/B Testing

Optimization Strategies

Education

Bachelor’s Degree

Tools

Excel

SQL

Job description

Associate Manager, Performance Marketing - Canada Offline Media

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced consumer growth marketer to join our growing marketing team at a pivotal and exciting time for DoorDash.

The consumer growth marketing team is focused on building and nurturing our consumer base by building a relationship with our consumer and providing them with an engaging and relevant cross-channel experience. The consumer growth marketing team at DoorDash is growing rapidly and it is expected this person will be a leader on the team, help develop our marketing approach, and grow their career as the team expands.

About the Role

We’re looking for a talented and driven performance marketer with strong knowledge of offline media channels to join our Consumer Growth Marketing team. This role will offer you the opportunity to have an immediate impact by managing the deployment of mass awareness and reach channels. You’ll be at the forefront of leading recommendations, solving complex problems, and making strategic recommendations to drive the business forward. In this role you will get the opportunity to work cross-functionally with other DoorDash teams (including the brand, partnerships, sales, strategy & operations, finance and analytics) and as well as manage our agency media relationships to test and implement new campaigns.

You’re excited about this opportunity because you will…

• Manage multi-million dollar quarterly budgets across offline marketing channels, including Traditional (Linear TV, Out of Home, Radio), Streaming (CTV/Streaming Video, Streaming Audio), web/App display and Print (Direct Mail, Inserts)
• Work closely with agencies tooptimize media buying in an effort to hit aggressive growth targets in a cost-effective manner, including recommending and testing new channels to identify incremental audiences and inventory for accelerating growth
• Lead iterative improvement of offline planning processes to enable hitting business goal through stewardship of the measurement roadmap to optimize A/B creative test, launch brand campaigns with local brand team, optimize marketing media mix with Analytics and use SQL and other dashboard tools to present new recommendations & findings
• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
• Manage agency teams to achieve goals and ROI targets and build the relationship to be set up for executional excellence, with day-to-day project management of initiatives
• Maintain and monitor key metrics across channels including impression delivery, budget pacing, CPA, CVR, CAC, new customer acquisition and volume goals
• Effectively communicate and collaborate with cross-functional stakeholders across broader marketing, including but not limited to brand, partnerships, analytics and sales to uncover & present new opportunities for alignment

We’re excited about you because…

You’re a results-oriented marketer with demonstrated experience managing large budgets across acquisition channels. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies. You are creative and collaborative and work well with teams to tackle challenging problems. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of on-demand delivery.

• Experience with planning offline media and upper-funnel/mass awareness marketing channels
• A Bachelor’s degree and 5+ years of related performance marketing experience (6-7 years preferred)
• Direct, hands-on experience managing media buying, optimization across Linear TV, CTV/Streaming Video, Out of Home, Radio, Streaming Audio, Digital display, Direct mail, and strategic planning either at an agency or in-house
• You have deep familiarity with CPA, CPC, CVR, and LTV metrics for campaign measurement and experiencing using Media Mix Modeling (MMM) tools is a plus
• You are highly proficient in Excel/Google Sheets, as well as a strong grasp of A/B testing, and metrics driven performance marketing
• You have an outstanding ability to think creatively, identify and resolve problems
• You have attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
• Agency experience and past experience managing clients directly (preferred)
• Experience working on multi-sided marketplace or e-commerce businesses (preferred)
• Knowledge of SQL, Python or other data processing scripts (preferred)

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

Compensation

Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.

Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.

To learn more about our benefits, visit our careers page here .

The base pay for this position ranges from our lowest geographical market up to our highest geographical market within British Columbia.

$98,500 - $141,000 CAD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.

We use Covey as part of our hiring and/or promotional process for jobs in certain locations.

To request a reasonable accommodation under applicable law or alternate selection process, please inform your recruiting contact upon initial connection.

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