Associate Manager, Loyalty Promotions Strategy

DoorDash; Toronto; On-site; CAD 100,000 - 125,000; Full time

Job summary

An innovative company is seeking an Associate Manager for Loyalty Promotions Strategy to enhance user engagement through loyalty offers. This role involves creating and launching promotions, managing performance metrics, and collaborating with cross-functional teams to optimize strategies. If you have a passion for data-driven marketing and a knack for building relationships, this position offers a unique opportunity to make a significant impact while working in a dynamic environment that values leadership and continuous learning. Join a team dedicated to empowering local economies and shaping the future of delivery services.

Benefits

Equity Grants

Leadership Opportunities

Continuous Learning

Collaborative Team Environment

Qualifications

• 5+ years in loyalty marketing or retention marketing at a B2C brand.
• Strong analytical skills to translate data into insights.

Responsibilities

• Create and launch loyalty offers to drive user engagement.
• Manage day-to-day operations and performance metrics of loyalty program.

Skills

Loyalty Marketing

Promotions Strategy

Data Analysis

A/B Testing

Project Management

Relationship Building

Education

Bachelor's Degree

Tools

SQL

Tableau

Mode

Job description

Associate Manager, Loyalty Promotions Strategy

About the Team
DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

The Consumer Retention Marketing team focuses on driving consumer acquisition, engagement, and retention. Within the broader retention marketing team, the Consumer Promotions Strategy pod blends data-driven insights with strategy to drive business growth through innovative promotions and offers. We are expanding into loyalty offers by integrating Canada's largest and most adopted loyalty program onto DoorDash.

About the Role
As an Associate Manager, Loyalty Promotions you will create and launch loyalty offers on DoorDash to drive user engagement and retention. You will manage day-to-day performance of our loyalty offers, including building targeting, experimentation, and optimization of offers, and deliver our key success metrics for the loyalty program. You will also support the P&L management of the program in terms of impact and financials. You will report to the Sr. Manager of Consumer Promotion Strategy.

You're excited about this opportunity because you will…

• Create loyalty offers that positively influence consumer behavior, and drive user growth and retention.
• Manage day-to-day operations and business metrics for our loyalty program, including tracking earn and burn (redemptions) of loyalty points, measuring incrementality, and new customer acquisition and retention.
• Work with complex data sets to optimize loyalty promotions. Run A/B experiments to glean insights and optimize campaign KPIs, enabling growth in new user acquisition and order rates of existing users.
• Partner with product, analytics, and engineering to experiment with new loyalty offer constructs and introduce innovative concepts.
• Support the P&L management of the program including managing budget and performance impact.
• Lead multiple cross-functional workstreams across internal and external teams including S&O, Product, Engineering, Business Development, Marketing, Analytics, and more.

We're excited about you because you have…

• A Bachelor's degree with at least 5 years of work experience in loyalty marketing, promotions, or retention marketing at a leading consumer (B2C) brand.
• Prior experience in creating and launching loyalty offers and promotions, and driving member engagement and retention.
• Experience digging into large data sets, with the desire & curiosity to dive headfirst into complex problems. You can translate data into applicable insights with ease and communicate recommendations effectively.
• Strong understanding of A/B testing and experience with creating an experimentation roadmap to iterate and optimize a loyalty program.
• Intermediate experience with SQL to query large data sets, proficiency with data visualization and dashboarding tools (e.g. Tableau, Mode).
• Experience keeping projects on track and communicating succinct updates to leadership.
• Enjoy program and partnership management - you are personable with excellent relationship-building skills and thrive working with cross-functional partners to achieve a shared vision.
• Experience developing long-term growth strategies, setting milestones, and executing across multiple teams and stakeholders (both internal & external).

Why You'll Love Working at DoorDash

• We are leaders – Leadership is not limited to our management team. It's something everyone at DoorDash embraces and embodies.
• We are operators – We believe the only way to predict the future is to build it. Creating solutions to lead our company and our industry is what we do on every project, every day.
• We are learners – Everyone here is continually learning on the job, no matter if we've been in a role for one year or one minute.
• We are one team – The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.

Compensation
Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

The base pay for this position ranges from our lowest geographical market up to our highest geographical market within British Columbia.

$100,000—$125,000 CAD

About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

Our Commitment to Diversity and Inclusion
We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives.