Associate Manager, Global Brand Management

White Spot; Canada; On-site; CAD 76,000 - 116,000; Full time

Job summary

A leading company is looking for an Associate Manager for Global Brand Management. This role involves embedding and evolving the brand across the organization, ensuring brand consistency through strategic guidance, education, and oversight. Applicants should have a background in marketing or related fields and 3-4 years of relevant experience to contribute effectively to branding strategies.

Benefits

Comprehensive benefits package

Career development opportunities

Training and mentoring programs

Qualifications

• 3-4 years' experience in brand management or identity role.
• Proven track record in managing brand identity.
• Strong communication and presentation skills required.

Responsibilities

• Support development of TD's brand identity system.
• Manage brand projects ensuring on-time, on-budget delivery.
• Guide business units to apply brand consistently.

Skills

Brand Management

Strategic Thinking

Project Management

Communication

Education

BA/BS in Marketing, Communications, Design

Tools

Microsoft Office

Adobe Software

Job description

Work Location:
Toronto, Ontario, Canada

Hours:
37.5

Line of Business:
Marketing

Pay Details:
$76,800 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Global Brand Management team is responsible for evolving, educating, and protecting the TD brand; driving the branding, naming and third party risk strategies for TD owned companies and being the stewards and educators for the brand at a Global and North American level. The main role of the Associate Manager is helping imbed the brand across the organization. This will be achieved through tools, education and providing brand oversight in terms of Visual, Verbal and Sonic Identities. The Associate Manager will work closely with internal Marketing and Business partners as well as external agencies and vendors to ensure consistent application of the brand through all tactics and channels.

About the Role

The role requires strategic and creative expertise to ensure the spirit of the brand is applied in line with key Brand and Business objectives. The Associate Manager, Global Brand Management plays a critical role in embedding and evolving the TD brand across the organization. Reporting to the Senior Group Manager, this role ensures brand consistency through strategic guidance, education, tools, and oversight-spanning visual, verbal, and sonic identity systems. You'll partner closely with internal marketing and business teams, as well as external agencies, to champion our brand across touchpoints. This is both a strategic and executional role with influence across global initiatives.

Why Join Us?

You'll be part of a team that's shaping how TD shows up in the world-visually, verbally, and experientially. From brand design systems to brand education, you'll help make the TD brand a living, breathing presence in everything we do.

Key Responsibilities

Brand Strategy & Stewardship

• Support the development and governance of TD's brand identity system and global brand architecture.
• Guide business units in applying the brand consistently and effectively.
• Offer brand consultation and education across teams to strengthen brand discipline.
• Drive adoption of the brand strategy and identity through guidelines, training, and tools.
• Proactively identify opportunities to evolve and innovate within the team's portfolio.

• Contribute to the development and governance of brand identity graphics across corporate, product, and service applications.
• Help maintain the internal Brand Hub, including content and tech platform updates.
• Lead or support strategic design direction, collaborating with designers and cross-functional stakeholders.

• Influence and support marketing and business partners through proactive brand consultation.
• Contribute to a positive, collaborative team culture and demonstrate thought leadership in branding conversations.

Project & Relationship Management

• Manage one-off and mid-level brand projects, ensuring on-time, on-budget delivery.
• Write project briefs, manage timelines, and provide regular status updates.
• Work with agency and internal partners to ensure effective execution aligned with the brand.
• Act as the liaison between Global Brand and agency partners to drive brand consistency.

Education

• BA/BS in Marketing, Communications, Design, or a related field.

Experience/Skills

• 3-4 years' experience in an identity management or brand role within financial services, corporate branding, global consumer brands, and/or agency experience preferred.
• Proven track record in brand identity management, design systems, or strategic brand development.
• Ability to lead projects developing brand assets and standards for identity graphics to work across a broad range of corporate, product, and service communications.
• You are curious and passionate about corporate identity, brand building, designs systems and identity principles - with a keen awareness of the evolving landscape of available tools, technologies, resources, and trends.
• You are a motivated, driven and can help guide stakeholders to solve complex problems with simple solutions.
• Have strong communication and persuasive presentation skills that is able to articulate ideas in a clear manner, encourage healthy debate, and accept directional feedback. Must be able to communicate effectively both up and down an organization in order to build trust and support.
• Experience with briefing, project planning, timelines, budgets, and agency management.
• Proficient in Microsoft Office; Competence and familiarity with design software, primarily Adobe apps is a plus but necessary.

• Ability to work independently and collaboratively, while influencing stakeholders at all levels.

Personal Attributes

• Curious, passionate, and driven by brand-building excellence.
• Strategic thinker who can balance creative vision with business needs.
• Strong presenter and communicator who can inspire confidence and foster collaboration.
• Comfortable managing change, ambiguity, and shifting priorities with a positive mindset.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):
Sans Objet