Associate Manager, Category Analysis

Keurig Dr Pepper; Mississauga; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking an Associate Category Manager to leverage retailer sales data and generate actionable insights. This role is pivotal in liaising with commercial strategy and sales functions to maximize profits and volume. You will cultivate relationships with key accounts, analyze market trends, and provide strategic recommendations. If you are a dynamic individual with strong analytical and communication skills, eager to thrive in a fast-paced environment, this opportunity is perfect for you. Join a team that values collaboration and innovation, and make a significant impact on category management in the consumer goods sector.

Qualifications

• 3-5 years’ experience in category management in consumer goods, preferably food.
• High proficiency with Nielsen tools and retailer databases.

Responsibilities

• Develop business relationships with assigned accounts to enhance category management.
• Analyze market trends and provide actionable insights to drive sales growth.

Skills

Analytical Skills

Communication Skills

Critical Thinking

Problem Solving

Time Management

Teamwork

Education

University degree in business or administration

Tools

Nielsen (Discover, Homescan)

Retail Link

JDA/Blue Yonder Space planning

Microsoft Office (Word, Excel, PowerPoint)

Job description

Overview:

ASSOCIATE MANAGER, CATEGORY MANAGEMENT

30 Eglington Avenue West, Mississauga

Torontoybrid, 3 days on site

Permanent, full-time

As an Associate Category Manager, you will address the needs of the business by using retailer sales data on consumers and shoppers to generate actionable insights for Keurig Canada and its partners. This role liaises with the commercial strategy and sales functions to develop client recommendations, demonstrate our leadership in the category, and maximize mutual volume and profits. This position reports to the Manager, Category Management (Coffee, Brewers and Accessories).

RESPONSIBILITIES

• Develop and cultivate business relationships with assigned accounts’ contacts that establish KDP as the indispensable partner for all category management needs;
• Support Key Account Managers in identifying strengths, weaknesses, opportunities and threats in the coffee markets and turn them into meaningful observations & solutions to stimulate category growth;
• Work collaboratively with key internal stakeholders from Commercial Strategy and Sales ensuring internal strategic alignment on category recommendations;
• Lead analysis collected from a range of different sources (ex. Nielsen, NPD, Shopper Intelligence, JDA) including also retailer databases (ex: Retail Link, LDIA etc). Identify business opportunities, risks and performance gaps (ie. distribution, assortment mix, incrementally, size, shelving, placement);
• Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders as necessary;
• Accountable in presenting market trends and product competitiveness (4P analysis) resulting in fact-based strategies and tactics that will drive the retailers’ Category and Keurig Canada sales growth;
• Act as a key contact between internal and external partners, representing category leadership function at appropriate internal or customer meetings;
• Analyze, prepare and present merchandising recommendations to key internal and external partners such as planograms;
• Employ critical thinking and problem solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translate insight into retail action;
• Keep abreast of developments and best practices in Category Management, pursue the knowledge needed to improve departmental capabilities and professional agility.

QUALIFICATIONS

• University degree in business, administration or any other relevant field;
• Minimum 3-5 years’ experience in category management in consumer goods, preferably in the food industry;
• High proficiency with Nielsen (Discover, Homescan)
• Experience working with retailer POS/Loyalty databases (ex: Retail Link, LDIA etc) is an asset;
• Planogram management software (JDA/Blue Yonder Space planning) is an asset;
• Proficient with Microsoft Office suite (Word, Excel and Powerpoint).

COMPETENCIES

• English (French Bilingualism is a nice to have)
• Excellent communication skills, both oral and written;
• Excellent presentation skills in both English and French
• Good analytical and critical thinking;
• Attention to details;
• Independent, dynamic person with excellent teamwork skills;
• Excellent time management and priority-setting skills;
• Ability to work in a constantly changing, fast-paced environment;
• Aptitude to work in a collaborative, cross-departmental work environment;
• Build easily strong internal and external relationships;
• Ability to juggle with many sources of data and synthesize information into a selling story.