Associate Experience Manager – Premium Hair & Total Skin

Unilever; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as an Associate Brand Experience Lead, where you will craft and execute innovative marketing strategies for renowned beauty brands. This role is pivotal in driving consumer demand and enhancing brand visibility through creative PR and experiential marketing initiatives. You'll collaborate with diverse teams, leveraging your analytical skills to optimize campaigns and ensure impactful consumer experiences. If you're passionate about beauty and eager to make a mark in a dynamic environment, this opportunity is perfect for you to thrive and grow.

Qualifications

• 3-5 years of marketing experience in CPG, preferably in beauty.
• Solid understanding of the Canadian consumer landscape.

Responsibilities

• Create and execute experiential marketing strategies for brands.
• Manage PR plans, events, and agency relationships to drive engagement.

Skills

Results-driven

Creative problem-solving

Analytical skills

Stakeholder management

Knowledge of beauty trends

Marketing execution

Community engagement

Job description

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our collaborative and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion, and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

BACKGROUND & PURPOSE OF THE JOB

In Beauty and Wellbeing North America, we bring to life Purpose, Science, and Desire through our breakthrough innovations, deep customer relationships, and strong culture of care. The work we do internally and externally is rooted in our purpose to “Inspire Beauty-Full Lives so all people can live well and thrive.” Our business is primarily driven by our 5 core brands including TRESemme, Dove, Shea Moisture, Nexxus, and Vaseline across the US and Canada. We are seeking an Associate Brand Experience Lead, who will be part of the End-to-End Demand Creation team for Premium Hair Care (SheaMoisture & Nexxus) and Total Skin Care (Vaseline & Dove Skin) in Canada.

The E2E Demand Creation team is comprised of specialists in Content Creation, Influencer Marketing, PR, Brand Experiences, and Purpose. This team has the responsibility of driving consumer demand and achieving business objectives for our brands in Canada.

As the Associate Brand Experience Manager, you will be responsible for creating and executing the experiential marketing strategy, which will vary by brand but could include PR, shopper marketing, ISV, community events, retail partnerships, brand collaborations, on-ground activations, and if applicable, purpose and medical marketing.

MAIN RESPONSIBILITIES:

• Responsible for how our brands show up in-store – With beauty shopper insights, partner with the Shopper Marketing team to create top-notch Shopper Marketing programs across retailers along with co-creation of bespoke retailer partnerships for consumer engagement & driving conversion.
• Partner with the Instore Visibility (ISV) team & Retail Reps for end-to-end ISV execution, including dialing up beauty credentials and desirability of our ISV vehicles to ensure that we are showing up as a beauty company in-store.
• Responsible for the full 360 PR plan - media relations & press engagement (via the PR agency), seeding, launch events, PR / Media engagement events - and performance tracking to demonstrate ROI and inform future strategies.
• Collaborate with the PR and Experiential agencies to create impactful on-ground events to engage the consumer in real life, as well as ensuring amplified reach on social/digital by closing the engagement loop URL and IRL.
• Responsible for integrated campaign experience planning, coordinating with the Influencer Marketing and Content team to ensure that brand partnerships are integrated into brand experiences to further amplify reach, boost engagement, and generate content.
• Manage external agency relationships, ensuring alignment with brand objectives - providing clear briefs, overseeing creative development, ensuring seamless execution within budget and timeline parameters.
• Ensuring conversion of all activities into competitive share growth for the brand through continuous tracking / measurement and optimization.

WHO ARE WE LOOKING FOR?

Skills:

• You are a results-driven, ambitious individual who likes to WIN competitively.
• You are a creative, solution-oriented person who thinks outside the box.
• You are always up for a challenge! You are constantly learning and improving to keep up with the evolving market and consumer.
• You are analytical and can quantify the impact of your marketing plans and optimize them according to the data.
• You think big but are detail-oriented.
• You have great external and internal stakeholder management skills.
• You are obsessed with putting your brand on the map!
• You are passionate about the experience a consumer has when they interact with your brand at every touchpoint. You are keen on making your brand the most luxurious experience ever.
• You are obsessed with beauty and aesthetics! Strong connection to relevant consumer beauty trends and hair/skin care trends.
• You are in the know of your local community moments, events, and engagements.
• You get energy from improving execution and driving conversion!
• A self-starter with excellent bias for action, who proactively loves brands and marketing and is keen on learning and deploying new marketing ways.

Experience:

• Understands the consumer landscape of Canada extremely well, with the nuances of the different consumer cohorts, including Quebec.
• Solid experience in PR and experiential marketing is preferred.
• At least 3 to 5 years relevant marketing experience in CPG industry.
• Prior experience in Canadian market preferred.
• Prior knowledge of the Beauty category is a plus.

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [e-mail]. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.