Associate Engagement Manager, APDEO

Unilever; Old Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as an Associate Engagement Lead in the Deodorants category, where you will be at the forefront of shaping brand experiences for consumers. This role offers a unique opportunity to blend creativity with strategy, driving brand engagement through innovative digital marketing and social media initiatives. You will collaborate with cross-functional teams to execute impactful marketing campaigns, ensuring that our products resonate with consumers in a meaningful way. If you are passionate about brands and eager to make a difference in a dynamic environment, this position is perfect for you.

Qualifications

• 3-5 years of marketing experience in the CPG industry.
• Strong understanding of consumer and cultural trends, especially online.

Responsibilities

• Drive brand superiority through effective PR and ground activation.
• Lead community management and social media strategies for APDEO brands.

Skills

Digital Marketing

Social Media Management

Brand Management

E-commerce

Community Management

Education

Bachelor's Degree in Marketing or related field

Tools

Social Media Platforms

Digital Analytics Tools

Job description

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our collaborative and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

BACKGROUND & PURPOSE OF THE JOB

Canada Deodorants is a category leader with 42% market share, providing superior whole-person wellbeing through irresistible products, joyful experiences, and purposeful brands. We are seeking a Associate Engagement Lead, APDEO to partner with the Deodorants cross-functional marketing team to deliver the Canada 2025-2026 growth strategy.

PC End to End Marketing Organization: We are building a true E2E demand creation engine to empower our marketers to do what they do best, setting us up to win today and in the future. By having a clear distinction in scope of work for demand generation and CS&P, we believe we can accelerate decision-making and empower focused teams to ultimately better drive our growth agenda.

As the Associate Engagement Manager, you will be responsible for bringing the brand to life and increasing equity with consumers – both online and offline, along with developing digital capabilities for APDEO and Personal Care.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. You will need to have a strong understanding & appreciation for relevant consumer & cultural trends, especially on digital and social media channels. Keeping a pulse on the ever-evolving media landscape to get ahead of the curve.
2. Accountable for driving unmissable brand superiority via brilliant execution of brand on ground activation and PR.
3. Lead scale activations and events for Sports marketing, especially FIFA 2026 and Canada Soccer partnership.
4. Developing and accelerating social first deployment capabilities with internal stakeholders and external agencies. Use data to inform, experiment, refine and drive social first marketing. By the end of 2025, ensuring all cleansing brands excel on social and digital and win handsomely with Canadian consumers.
5. Working closely with US brand partners to understand the last 2 years’ journey on social first, optimizing Canadian ways of working with social agencies, be it modular creative development, measurement framework with media agencies, and converting learnings into actionable insights into brand plans.
6. Actively track social media and cultural trends in Canada with the help of CMI, agencies and global trends. Educate brand leads on the same and help translate that into contextual and/or agile marketing campaigns in real-time with speed and agility.
7. Lead community management for all APDEO brands. In cases where the social pages are managed by NA teams, work closely with community management team leads there to be the brand voice for Canadian consumers.
8. Work closely with Others Say Lead and Shopper marketing lead for PC to translate brand plans to strong retailer plans to drive traffic & unlock growth online and in-store for our top 5 retailers.

WHAT YOU WILL NEED TO SUCCEED

1. A self-starter with excellent bias for action, who proactively loves brands and marketing and is keen on learning and deploying new marketing ways.
2. Solid experience leading Social Media channels, Digital Marketing and/or e-commerce preferred.
3. At least 3 to 5 years of relevant marketing experience in the CPG industry.
4. Prior experience in the Canadian market preferred.
5. Prior knowledge of the Deodorants category is a plus.

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [e-mail]. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Unilever Canada est une organisation engagée à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifié nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétiques, et une condamnation pour laquelle un pardon a été accordé.

Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au [e-mail]. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.