Associate Director, Platform Activation

dentsu; Toronto; On-site; CAD 68,000 - 111,000; Full time

Job summary

A leading company in advertising is looking for an Associate Director, Platform Activation in Toronto. The successful candidate will manage digital campaign activations, ensuring optimal performance while leading a team and advocating for innovative solutions in programmatic media buying. With substantial experience in the digital media space, you'll contribute to impactful advertising strategies and cultivate a collaborative work culture.

Benefits

Medical, vision, and dental insurance

401k plan

Flexible paid time off

At least 15 paid holidays per year

Paid parental leave

Qualifications

• 6+ years of experience within the programmatic and digital industry.
• Experience managing a team with strong leadership skills.
• Proficient in programmatic technology and media buying platforms.

Responsibilities

• Oversee daily campaign performance and optimization.
• Lead RFP responses and develop tactical recommendations.
• Foster knowledge-sharing and support team growth.

Skills

Project Management

Digital Media Knowledge

Optimization Strategies

Education

Bachelor's degree

Tools

DSPs

Ad Servers

Analytics Dashboards

Job description

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Job Description:

The Associate Director manages daily workflow for the team such as the buying of programmatic and direct digital campaigns for Amplifi.

Job Description:

The Associate Director manages daily workflow for the team such as the buying of programmatic and direct digital campaigns for Amplifi.

Amplifi is the commercial innovation & incremental value arm for dentsu, amplifying transformative business outcomes for all. We have a mandate to unleash the potential of media, technology and modern trading methodologies to create value for all. We operate three business lines to create and deliver value for advertisers, partners, and the wider industry: Agyle, a suite of guaranteed value products powered by principal trading; Modern Video, a modern cross-screen activation platform unleashing the full capabilities of moving image; and Amplifi(ed) Solutions, a set of proprietary capabilities across social, search and more.

You will be accountable for monitoring campaign performance and proactively ensuring optimization and that any needed course-corrections are implemented to deliver against campaign goals. They provide oversight of QA and operational best practices, while providing continuous training and mentorship to direct reports. Beyond day-to-day team deliverables, they foster knowledge-sharing and support Directors with central tasks and are key to cultivating a culture of teamwork and collaboration.

Key Accountabilities:

• Accountable to daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team
• You will articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed
• You will lead RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs
• Be an expert on the buying platforms, direct media buying processes, and internal dentsu products
• Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team
• Ensure the team adheres to defined processes for campaign management across digital and programmatic channels, with extra oversight on hands-on-keys activation work
• Effectively manage and communicate with direct reports, managing expectations, timelines, and priorities
• Ability to delegate and foster accountability within junior level team
• Identify training and development needs of account team
• Update agency leads on team performance, campaign health, and strategic growth opportunities
• Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams
  
  
  

Qualifications

• Bachelor's degree or equivalent 6+ years of experience within the programmatic and digital industry
• Experience with management of a team
• Strong experience across all digital media channels and ability to eloquently speak to each
• Strong understanding of business concepts and client objectives to identify expansion opportunities
• You have consistent, exceptional project management skills
• Proficient in programmatic technology, platform, and partner solutions, including but not limited to, DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.
  
  
  

The annual salary range for this position is $68,000-$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
  
  
  

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location:

New York

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.



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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Engineering and Information Technology

• Industries

  Advertising Services

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