Associate Director Media Strategy and Planning

Monks; Toronto; Remote; CAD 115,000 - 130,000; Full time

Job summary

A digital marketing and technology firm in Toronto is seeking an Associate Director of Media Strategy and Planning. You will lead media programs, manage resources for global campaigns, and execute customer acquisition strategies. The ideal candidate has over 8 years in digital marketing, with strong skills in Google Ads and social media. This role currently offers remote work with a salary range of $115,000—$130,000 CAD based on experience.

Qualifications

• 8+ years in digital marketing, expertise in Google Ads and social media.
• Experience managing digital media campaigns end-to-end.
• Strong presentation skills, data-driven.

Responsibilities

• Lead complex media programs for global client portfolio.
• Manage resources across global paid media campaigns.
• Develop online customer acquisition campaigns aligned with client goals.

Skills

Digital marketing expertise

Google Ads

Social media management

Presentation skills

Leadership abilities

Education

Bachelor’s degree

Job description

Associate Director Media Strategy and Planning

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Please note that we will never request payment or bank account information at any stage of the recruitment process. Be cautious of fraudulent postings. All applications must be submitted through our official website (monks.com / careers).

About The Role

As an Associate Director, Media Strategy & Planning, you will help shape and execute online marketing strategies, develop and optimize paid campaigns across media channels to increase customer base and engagement. You will partner with client managers and innovation leaders from a major technology client. The ideal candidate is an experienced digital marketing leader, proactive, collaborative, and adaptable.

Currently, all roles are remote. Once in-office work resumes, your time will be spent in our office, with frequency subject to change based on health and safety guidelines.

Responsibilities

1. Lead complex media programs for a diverse, global client portfolio, delivering insights and action plans to drive ROI.
2. Manage resources across global paid media campaigns.
3. Develop and execute online customer acquisition campaigns aligned with client goals.
4. Lead large-scale campaigns across Google Ads, social media, and programmatic platforms.
5. Manage and optimize campaigns with tracking, automation, scripting, and reporting.
6. Present Quarterly Business Reviews and recommend growth areas.
7. Mentor team members in online customer acquisition strategies.
8. Oversee team performance metrics on large paid campaigns.
9. Lead customer experience testing and optimizations throughout the customer journey.
10. Collaborate with clients and cross-channel teams for integrated campaigns.
11. Oversee client financials and account profitability.
12. Manage and develop direct reports.

About You

Essential :

• 8+ years in digital marketing, expertise in Google Ads and social media.
• Experience managing digital media campaigns end-to-end.
• Strong presentation skills, data-driven.
• Proactive, organized, self-motivated, able to work independently.
• Excellent leadership and communication skills.
• Strategic thinking for complex issues and high ROI campaigns.

Preferred :

• Bachelor’s degree with strong academic record and analytical skills.
• Expertise in programmatic media and ad tech platforms.

Monks values diversity and inclusion, encouraging applicants from all backgrounds. We are committed to accessibility and equal opportunity.

What We Offer

Salary Range : $115,000—$130,000 CAD. Compensation is based on experience and role requirements.

About Monks

Monks is a global digital marketing and technology services company, recognized for innovation and growth. We foster an inclusive environment and are committed to diversity, equity, and accessibility.