Associate Director, Marketing Operations

Canadian Blood Services; Edmonton; Hybrid; CAD 129,000 - 146,000; Full time

Job summary

Canadian Blood Services seeks an Associate Director of Marketing Operations to join the Integrated Marketing team. This leadership role involves developing strategies to enhance donor engagement and optimize marketing performance. The ideal candidate will manage cross-functional projects and oversee the marketing budget, contributing to impactful campaigns that save lives.

Benefits

4 weeks' vacation

Annual performance award up to 10%

Comprehensive health, dental, and vision benefits

Employee discounts and wellness program

Qualifications

• 7+ years of marketing operations experience with 5+ years in a leadership role.
• Strong financial management skills.
• Experience in identifying and implementing marketing technologies.

Responsibilities

• Lead systems and processes in marketing operations to maximize efficiency.
• Manage the marketing budget and track metrics for improvement.
• Facilitate cross-functional workflows among teams.

Skills

Leadership

Cross-functional collaboration

Financial management

Marketing automation technologies

Data analysis

Education

University degree in business, marketing or communications

Project management certification

Tools

Marketo

Salesforce

Oracle

Job description

Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site in Ottawa - 1800 Alta Vista Drive OR Toronto - 67 College Street and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

Job category : Communications, marketing and public affairs

Job posting ID : 7385

Employment status : Regular full-time

Classification : PTS / MGT / IT B

Salary / Rate of pay : $129,159 to $145,691

Application requirements :

• Your up-to-date resume.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the .

Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role

Canadian Blood Services is looking for a regular full-time Associate Director, Marketing Operations to join our dynamic Integrated Marketing team in our Donor Engagement and Corporate Reputation division .

The Integrated Marketing team is responsible for developing and executing comprehensive, integrated marketing strategies aimed at building Canadian Blood Services’ brand, expanding our donor base, and enhancing donor loyalty.

Job responsibilities

This is a new function within marketing, and we need your expertise to help us stand up our systems and processes to deliver more impact. You’ll be focused on leading the engine that keeps our marketing organization running smoothly and aligned to business goals.

As the Associate Director of Marketing Operations, you’ll act as a key partner to the Director, Integrated Marketing, supporting strategic planning and performance reporting with the Data Analytics team, and serving as the go-between for Marketing Operations and key internal stakeholder groups. From campaign and project management to workflow design and budgeting, you and your small but mighty team will ensure that projects stay on track, resources are well-utilized, and the organization is empowered to deliver great work at scale.

In this role, you will lead the engine that enables the integrated marketing team to drive results through the integration, management, adoption, and optimization of the right combination of tools, data, technologies, and applications. You will play a critical role in driving overall marketing efficiency and effectiveness; visibility into marketing performance by focusing on technologies, reporting and analytics; and instituting best-in-class operational processes. You will have operational oversight of the marketing budget, with responsibility for continuously improving the return on investment (ROI) of marketing investments and providing strategic counsel to enhance the financial performance and business impact of marketing activities. You will also be accountable for all vendor and agency contract management.

The role is multidisciplinary and an integral part of creating an integrated marketing center of excellence, with key areas of responsibility including :

• Technology — Identify and support the implementation of core technologies, applications and tools that enable the team to drive operational efficiencies; scale across geographies, products, programs, solutions or business units; and create repeatable, consistent practices and processes that drive efficiency in go-to-market (GTM) activities.
• Data — Build reporting frameworks to improve marketing effectiveness and provide recommendations for optimization. Lead efforts surrounding prospect data management, data integrity and designing optimal approaches in leveraging technology to gain insights.
• Process – Design and lead the process across stakeholders to improve and standardize cross-functional workflows and best practices, ensuring alignment across teams and external partners and agencies. Develop and implement project management best practices, tools and processes to ensure smooth execution from brief to delivery.
• Performance — Deliver insights, in collaboration with the analytics and market research teams, to analyze and report on key marketing performance indicators to determine ROI and business impact of marketing activities. Provide visibility into asset utilization, including people and technology to highlight opportunities for optimization.
• Budget and resource management – Own the marketing budget : forecasting, reporting, and optimization – working closely with other marketing leaders and our finance partners. Track spend and performance across teams and channels. Help us make tradeoffs between time, money, and people – ensuring resources are appropriately applied in service of delivering on our organizational goals.

Formula for success

• Experienced in leading complex, cross-functional workflows and projects with multiple stakeholders across marketing, sales, finance, legal and IT. You take initiative and thrive in a fast-paced and ever-evolving environment – and are comfortable navigating ambiguity.
• Demonstrated experience in identifying and implementing technologies, tools and applications that drive marketing operations, including marketing automation technologies and data intelligence tools that drive efficiencies or enable scale.
• A collaborative leader who inspires teams, resolves conflicts and drives work forward. You demonstrate strong judgement, clear communication skills and the confidence to say no when needed – with kindness.
• A systems thinker with a strong bias toward simplification – with expertise in creating and optimizing scalable processes to ensure marketing best practices are followed.
• Strong understanding of industry regulatory laws and policies and familiarity with marketing implications to ensure compliance with privacy and other legislation while building foresight and risk mitigation across marketing operations.
• Drawing on your experience with existing, mature technologies and experience gaining efficiencies and optimizing use of the solutions, you will work with other leaders across the integrated marketing team to formalize all marketing processes, technology integrations and all related processes across the martech stack and infrastructure to ensure accurate and responsible data usage and continuous optimization for improvement.
• You will establish, lead and own processes across the integrated marketing team to enable visibility into campaign and channel performance and overall marketing impact and insight into integrated marketing’s contribution to overall business growth.
• You will champion the adoption of existing marketing operations technology and influence stakeholders to advance current and future capabilities within existing tech stack.
• Harnessing your very strong financial management skills, you will lead the financial planning, forecasting and budget management process across the full integrated marketing departmental budget to optimize ROI of all marketing activities.
• You will develop and institutionalize key marketing financial performance indicators (operational martech utilization, program-to-people ratios, ROI) to drive data informed financial decision making.
• Drawing on your strong leadership and team management skills, with an ability to guide and lead a diverse team, you will hire, lead and appraise the performance of the team to establish strong and effective working relationships through coaching and successful teamwork.
• Performs other related duties as required.

Desired education and skills

• University degree in business, marketing or communications, or equivalent work experience required.
• Project management experience or certification.
• Marketing-related certificates, such as Adobe (Marketo Engage), Salesforce (Pardot), Oracle (Eloqua)
• Marketing Cloud or other certification will be considered an asset.
• 7+ years of marketing operations experience.
• Minimum of 5 years in a marketing operations team leadership role.
• Very strong financial management skills.
• An equivalent combination of education, training and experience may be considered.

What we offer you

• 4 weeks' vacation
• Annual performance award up to 10%
• Comprehensive group health, dental and vision benefits for you and your family
• Employee discounts, wellness program, professional resources

What you can expect

• This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time / 2 days of the week.
• You may be required to travel within Ontario quarterly, and as required.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add [emailprotected] and [emailprotected] to your safe senders list.

Applicants who require accommodation should discuss their needs with us.

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