Associate Director, Marketing & Communications - 24 Month Contract

MCAP Group of Companies; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

MCAP Group of Companies is seeking an Associate Director of Marketing & Communications for a 24-month contract. This role entails leading strategic marketing initiatives and managing a team to drive brand engagement across multiple channels. Ideal candidates will have 8-10 years of experience in marketing with a strong foundation in project management and campaign execution. If you are passionate about elevating brand presence and have a proven track record in strategic marketing, we want to hear from you!

Benefits

Continuous learning and development opportunities

Competitive total rewards package

Qualifications

• 8-10 years of experience in a marketing or communications role.
• Knowledge of mortgage industry would be an asset.
• Excellent oral and written communication skills.

Responsibilities

• Lead the strategic development and execution of marketing initiatives.
• Manage and mentor a team of three direct reports.
• Oversee major campaigns and events.

Skills

Campaign management

Digital marketing tools

Interpersonal skills

Project management

Creativity

Analytical skills

Education

University Degree in Marketing, Communications, Public Relations or related field

Job description

Associate Director, Marketing & Communications - 24 Month Contract

MCAP at a Glance

JoiningMCAP means you will be a part of our diverse workforce of highly talentedindividuals who are recognized for their expertise and success! At MCAP, yourprofessional expertise, commitment to teamwork and passion for serviceexcellence are recognized and rewarded with competitive total rewards offering,a career with continuous learning and development (formal & informaltraining), and exciting opportunities in a dynamic, entrepreneurialenvironment.

The Role

The Associate Director of Marketing and Communications will lead the strategic development, planning, and tactical execution of marketing initiatives to drive the growth of MCAP’s residential origination brands : MCAP, RMG, MERIX, Eclipse, and NPX. In addition, this role will oversee the Marketing Events manager who is responsible for managing and executing all internal and external events across all MCAP brands and lines of business.

This leadership role is critical in aligning marketing strategies with business objectives across key lines of business and driving brand excellence and customer engagement. The Associate Director will manage and mentor a team of three direct reports, oversee major campaigns and events, and work collaboratively with business units to ensure the effective delivery of marketing initiatives. The role requires a combination of strategic oversight and hands-on execution, with a strong focus on delivering measurable results and fostering a culture of innovation.

Lead and oversee the planning, execution, and evaluation of key sales campaigns, including high-profile events such as the MCAP Summit, MERIX Status trips, and annual product launches.

Develop and implement annual campaign plans, including detailed briefs, content calendars, and tactical schedules, ensuring alignment with business objectives and brand messaging.

Collaborate closely with the VP of Marketing to execute marketing strategies and key initiatives, translating strategic direction into actionable plans and overseeing their execution from start to finish.

Ensure campaigns meet business objectives, drive customer engagement, and generate valuable data and insights for lead generation and business development.

Manage cross-functional teams and resources, including internal and external partners, to ensure timely delivery of campaign materials, assets, and analytics.

Direct the collection and analysis of campaign performance data, ensuring a data-driven approach to decision-making and continuous improvement of campaign outcomes.

Provide actionable insights and recommendations to optimize marketing initiatives, leveraging best practices and ensuring effective reporting and communication of campaign results.

Oversight and Management of MCAP Events

Lead and oversee the Event Marketing Manager in planning and executing both internal and external events, ensuring seamless coordination across all lines of business and brands.

Provide strategic guidance on event proposals, ensuring they align with company objectives, branding, and target audiences.

Oversee event logistics, including venue selection, budgeting, guest management, and promotional activities, ensuring all events are executed within budget and on schedule.

Ensure post-event evaluation and follow-up tasks are completed, including feedback collection, reporting, and recommendations for future improvements.

Act as the primary point of contact for all event-related matters, ensuring all events support brand goals and business objectives.

Oversee the Corporate Swag Program and Online Swag Store, ensuring the efficient management of inventory, fulfillment, and alignment with brand standards.

Oversee the Broker Swag Recognition Program, coordinating gifting initiatives that enhance partner engagement and loyalty.

Internal and External Communications

Ensure the consistent delivery of high-quality communications that adhere to brand guidelines, positioning MCAP’s residential origination brands effectively across all channels.

Collaborate with key stakeholders to maintain a positive user experience across all MCAP properties, including ensuring that branding, design, and messaging align with overall marketing strategy

Relationship Management and General Support

Serve as the key marketing liaison for MCAP’s residential origination brands, building and nurturing relationships with business leaders to ensure marketing initiatives align with broader business goals.

Provide ongoing strategic marketing support and counsel to ensure alignment with business needs and objectives, strengthening collaboration with sales leadership teams.

Contribute to the development of marketing processes, ensuring the efficient flow of work across teams and the successful execution of cross-functional initiatives.

Maintain and update standard operating procedures (SOPs) to ensure continuity and consistency in key processes and workflows.

Product Launches & Promotions

Lead the planning and execution of product launches and national sales promotions, aligning marketing initiatives with business objectives to maximize impact.

Work closely with sales teams to ensure full alignment on promotional strategies, marketing materials, and customer communications.

Marketing Processes and Standards

Develop and implement marketing processes that enhance efficiency and ensure compliance with established standards.

Continuously assess and refine marketing standards and practices to drive operational excellence and improve overall marketing effectiveness.

Budgeting & Financial Management

Ensure cost-efficient use of marketing resources across all initiatives, optimizing spending to deliver maximum ROI for each campaign and project.

Monitor and manage marketing budgets, ensuring adherence to budget limits and contributing to annual budget planning.

Proactively identify opportunities to streamline costs and improve efficiency in marketing operations.

Lead and Manage Staff

Foster a culture of high performance, accountability, and continuous improvement within the marketing and communications team.

Lead, develop, and mentor three direct reports, establishing clear performance standards and providing ongoing feedback to enhance individual and team performance.

Promote collaboration and innovation across teams, ensuring alignment with MCAP’s overall objectives and strategic vision.

Ensure the team is adequately resourced and equipped to meet business goals, proactively addressing any gaps in skills or capacity.

Champion MCAP’s values, mission, and vision both internally and externally, acting as a role model for the company culture.

What You Bring To The Team

A minimum of 8-10 years of experience in a marketing or communications role

Solid understanding of campaign management and digital deployment tools

Solid marketing project management background

Knowledge of mortgage industry and mortgage brokering in Canada would be an asset

Knowledge of professional communications and marketing principles

Ability to maintain confidentiality on all sensitive matters

Enthusiastic, creative and experienced in working effectively in a team-oriented, collaborative environment

Ability to interact with a wide range of internal and external contacts

Strong interpersonal skills

Ability to coach, mentor and train staff

Excellent oral and written communication skills

Excellent organizational and time-management skills

Ability to multi-task in a fast-paced environment

Self-driven, motivated with the ability to work independently and in a team environment

Carries out duties with integrity and takes responsibility for actions.

Desire to learn and succeed

Ability to plan and execute marketing campaigns and provide basic campaign and web analytics

Ability to handle multiple projects with tight deadlines

Ability to plan and meet budget expectations in line with the overall marketing budget and manage vendors spend accordingly

University Degree in Marketing, Communications, Public Relations or related field

If this sounds like you and you are looking to be a part of one of Canada’s largest independent mortgage finance companies, then we want to hear from you!

Be A Part Of Something Great

MCAPis Canada’s largest independent MortgageFinance company withover $150 billion in assets under management providing mortgage solutions forresidential and commercial properties. For over 35 years,MCAP originates, trades, securitizes and services mortgages in offices acrossCanada. MCAP originates residential mortgages exclusively through the mortgagebroker channel as we believe that a professional mortgage broker is aconsumer's best option and MCAP actively promotes the services of mortgagebrokers across the country. MCAP is also a leader in the Canadian residentialconstruction lending market with over 25 years in the business. Our teams ofdedicated professionals serve a variety of developer, construction and lenderclients across Canada.

Position # : req2026

Employment Status : Contract Full Time

Location : Hybrid - Toronto

Number Of Openings : 1

Department : Marketing & Communications

Internal Job Title : Associate Director, Marketing & Communications

The above information in this description has been designed to indicate the general nature and level of work performed by employees in the position. It is not designated to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

MCAP provides equal opportunities for all applicants and is committed to fostering an inclusive, accessible environment, where all employees feel valued, respected and supported throughout the recruitment and employment process. If you require accommodation, we will work with you to meet your needs.

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