Associate Digital Content Strategist (Contract)

Initiative; Toronto; On-site; CAD 40,000 - 55,000; Full time

Job summary

A leading company in the consumer goods sector seeks an Associate Digital Content Strategist for their Personal Care unit in Toronto. This role is crucial for enhancing digital presence and driving e-commerce growth by developing impactful content and effective SEO strategies. The ideal candidate brings a wealth of digital marketing experience and a track record in e-commerce, ready to thrive in a performance-driven environment within a dynamic team.

Qualifications

• 5+ years of experience in Digital Marketing or related field.
• Experience in e-commerce content development, particularly on Amazon.
• Strong understanding of e-commerce platforms.

Responsibilities

• Lead creation of eCommerce product detail page content.
• Conduct e-commerce content audits and monitor organic search performance.
• Support the implementation of a comprehensive SEO strategy.

Skills

Digital Marketing

SEO

E-commerce Content Development

Analytical Mindset

Project Management

Communication Skills

Tools

Content Management Systems (CMS)

Job description

Associate Digital Content Strategist (Contract)

Join to apply for the Associate Digital Content Strategist (Contract) role at Initiative

Associate Digital Content Strategist (Contract)

Join to apply for the Associate Digital Content Strategist (Contract) role at Initiative

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Working as part of and reporting directly to Unilever which is a global consumer goods company known for its commitment to sustainability and a diverse portfolio of iconic brands. Unilever's expansive brand lineup includes household names such as Dove, AXE, Ben & Jerry’s, and Hellmann’s. Every day, over 2 billion people around the world rely on our products for their daily needs.

Unilever is seeking a dynamic Associate Digital Content Strategist for our Personal Care business unit. This role will be pivotal in advancing Unilever's digital presence and driving the growth of e-commerce. As the Associate Content Strategist, you will support end-to-end e-commerce content development and lead organic search strategies. Your multifaceted role integrates SEO expertise and e-commerce content management to boost brand visibility, engagement, and conversion.

If you have what it takes, are results oriented, and thrive in performance-driven environments, we’d love to hear from you!

Key Responsibilities

• Lead the creation and flawless execution of eCommerce product detail page content across Canadian eCommerce retailer channels (pureplay and omnichannel) to support growth acceleration.
• Regularly conduct e-commerce content audits and monitor organic search performance; identifying areas of improvement and taking quick action to optimize performance.
• Work alongside brand teams to develop a deep knowledge of portfolios, products, and strategies to help inform digital content development and SEO efforts.
• Monitor and analyze website performance data, generating KPI reports and data-driven recommendations.
• Lead efforts for website optimization, ensuring a seamless and optimized user experience to enhance brand visibility, engagement, and conversion.
• Collaborate with agencies, as needed, in the development of visuals and multimedia content.
• Support development and implementation a comprehensive SEO strategy, conduct keyword research, monitor search trends, and identify high-impact content opportunities.
• Approx time allocation of responsibilities : Digital Commerce Content (75%) & SEO (25%)

Qualifications

• Minimum 5+ years of experience in Digital Marketing or related field.
• CPG / Beauty industry experience considered a plus.
• Proven experience in e-commerce content development (namely Amazon), SEO, and digital marketing.
• Willingness to work in a fast-paced and dynamic space with complexity of project management.
• Strong understanding of e-commerce platforms.
• Proficiency in content management systems (CMS).
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and provide actionable recommendations.
• Creative problem-solving skills and a passion for staying updated on industry trends.
• Team player with a passion for high performance, strong collaboration and project management skills.

Additional Information

This is a 13-month contract role.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [emailprotected]

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Contract

Job function

Job function

Advertising

Advertising Services

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