Associate, Creator Strategy

Nettwerk Music Group; Vancouver; Hybrid; USD 55,000 - 60,000; Full time

Job summary

Nettwerk Music Group seeks an Associate, Creator Strategy to lead influencer marketing efforts for its artists. This role involves managing a comprehensive creator database, building relationships with agencies, and developing targeted strategies while staying attuned to social media trends. Ideal candidates are experienced music enthusiasts eager to drive engagement and creatively promote artist releases.

Qualifications

• 2+ years in music marketing or influencer marketing role.
• Strong understanding of digital platforms and best practices.
• Existing relationships in the creator space.

Responsibilities

• Manage creator marketing strategies for the artist roster.
• Identify and build relationships with influencers on various platforms.
• Measure and report the effectiveness of current creator campaigns.

Skills

Social Media Marketing

Influencer Marketing

Communication

Negotiation

Data Analysis

Job description

Founded in 1984, Nettwerk Music Group is a global independent record label with a deep history of purpose-led innovation. We partner with an eclectic roster of artists to build meaningful, engaged fan bases and sustainable careers.

Headquartered in Vancouver, with a hybrid workforce of over 200 across the globe –and hubs in Los Angeles, London, Hamburg, Sydney, New York, Nashville, Berlin, Amsterdam, Toronto, and beyond– we benefit from a unified global team with diverse and rich, cross-market experience.

Role Responsibilities

As the Associate, Creator Strategy at Nettwerk, you will manage creator & influencer marketing strategies for our artist roster, overseeing the entire process from research and vetting to negotiation and payment processing. You will build and maintain a comprehensive creator database, stay abreast of social media trends, and act as the primary contact for creator-related activities. Your role includes collaborating with third-party marketing agencies, executing targeted strategies for campaigns, and identifying real-time trends to enhance social media moments for artists. Additionally, you will support fan & label accounts to strengthen artist-audience engagement. We seek an experienced music enthusiast with a background in influencer marketing, creative content, and social media management.

What you'll do

• Identify, research, and build relationships with influencer agencies and creators on platforms such as TikTok, Instagram, YouTube, and other emerging platforms, sourcing relevant creators for specific campaigns
• Manage third-party marketing platforms and database relationships while developing and maintaining an internal creator marketing database
• Run and manage fan / label accounts to boost engagement and foster a strong connection between artists and their audience
• Develop creator marketing strategies for relevant / priority releases, providing fresh ideas on how to support key moments of artist’s release cadence
• Manage campaign spends and budget, overseeing negotiation and payouts
• Understanding and ability to communicate platform-specific trends and engagement tactics that are driving discovery and growth across TikTok, IG Reels, & YT Shorts
• Measure and report the effectiveness of current creator marketing campaigns & collaborations with analytics and relevant stats
• Identify and monitor trending sounds and campaigns across all platforms, conceptualizing on how artists can participate
• Create internal resources such as platform, sound, and trend reports to share with wider team
• Support the digital marketing team with various tasks as needed

Role Requirements

• 2+ years in music marketing, social media marketing, or influencer / creator marketing role
• Strong understanding of all digital platforms and best practices as they relate to creator marketing & content strategies
• Organized self-starter with excellent attention to detail and communication skills
• Existing relationships in the creator space across multiple verticals
• Experience with conceptualizing and executing creator marketing campaigns
• Experience with negotiation and budgeting, awareness of current posting rates
• Ability to identify and communicate relevant trends and high sound usage in real time
• Must be self-motivated, adaptable, flexible, and have the ability to prioritize numerous projects and tasks simultaneously
• Ability to work quickly and efficiently to meet tight or changing deadlines
• Ability to be proactive, resourceful, and willing to take initiative to problem solve
• Creative-minded with an interest in analytics and data analysis
• Immersed in the digital marketing and social media landscape with understanding of current trends
• Knowledge of label and current artists

To apply, please include your resume and portfolio in the 'website' section of the application . Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The pay range for this role is :

55,000 - 60,000 USD per year (Remote (United States))

J-18808-Ljbffr

Create a job alert for this search