Associate Creative Director, Copy

Tank Worldwide; Toronto; Hybrid; CAD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation package

Extensive Group Insurance Program on 1

Vacation according to experience

Paid Christmas shutdown

Extended long weekends on holidays

Work-life balance measures

Job summary

Tank WW is seeking an Associate Creative Director, Copy, to lead the creative team in developing healthcare campaigns that are strategic, compliant, and brand‑aligned.

You will collaborate with Creative Directors, Copywriters, Designers, Strategists, Account Managers, and clients, guiding copy and storytelling across channels with hands‑on mentorship.

Qualifications

• 7+ years of industry experience in a creative role with a proven track record.
• Agency experience across multiple channels.
• Strong portfolio highlighting healthcare/pharma advertising experience.
• Excellent verbal communication skills and client presentation experience.
• Experience managing a creative team including copywriters and art directors.

Responsibilities

• Lead briefing, concepting, copy development and cross‑channel execution.
• Ensure healthcare regulatory compliance while delivering compelling work.
• Provide hands‑on guidance and creative direction to the team.
• Demonstrate advanced healthcare writing and storytelling.
• Develop tone‑of‑voice guidelines and branding standards.
• Collaborate with Strategy and Account teams to translate brand strategy into work.
• Lead client meetings, presentations and maintain client relationships.

Skills

Creative leadership

Healthcare advertising

Verbal communication

Team management

Job description

Grey Health is the culmination of the rich legacies of two powerhouse brands —Grey and TANK. With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market.

In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and The Grey Group, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity.

While TANK and Grey maintain their unique identities and market presence, they now benefit from shared resources and strategic direction that help us unlock new opportunities across the globe.

POSITION OVERVIEW

As an Associate Creative Director, you will play a pivotal role in leading the creative team to develop impactful and strategic campaigns that effectively communicate healthcare-related messages to target audiences. You will be responsible for combining your creative vision with your in-depth understanding of healthcare nuances to deliver compelling and compliant campaigns. Collaboration with cross-functional teams, including Creative Directors, Copywriters, Designers, Strategists, Account Managers, and clients, will be essential to ensure the successful execution of projects.

The Associate Creative Director, Copy, will approach every brief with fresh eyes. You will create and inspire work that is superior across all channels, is distinctive, and is famously effective. With a background in copywriting, you will help set creative direction and offer hands‑on guidance throughout client team projects, while displaying a cohesive understanding of brand requirements and key market factors. You will execute copy at the highest level, and help team members bring forward their best work, on-time and on-brief.

WHAT YOU’LL BE DOING:

• Demonstrating comprehensive knowledge of each client’s brand and the overall healthcare industry by taking a lead role in the briefing, concepting, copy development, and execution of cross‑channel initiatives
• Evidencing a deep understanding of healthcare regulations, terminology, and trends to ensure all creative work meets industry‑specific compliance standards while remaining compelling to the target audience.
• Inspiring copy and creative direction while providing ‘hands on’ support to the creative team and maintaining an advisory role throughout all projects
• Displaying highly advanced writing skills in the healthcare space, to effectively present a point of view, using logic, facts (medical and otherwise), and crafting a compelling storyline
• Researching and developing new tone‑of‑voice guidelines for brands, as well as writing comprehensive guidelines
• Collaborating with our Strategy and Account teams to ensure briefs are clear, insightful, and will inspire great creative development. Immersing yourself into the brand strategy and carry it through to the work, so that all of our communications can be smart and effective
• Participating and/or leading client meetings/presentations and developing client relationships, while stewarding excellent work to market

WHAT WE ARE LOOKING FOR:

• At least 7+ years of industry experience in a well‑established, creative role with a proven track record
• Agency experience working across all channels
• Strong creative portfolio highlighting relevant/category experience, particularly in healthcare and pharma advertising
• Solid verbal communication skills, with experience presenting to all levels of clients
• Experience managing a creative team, including both copywriters and art directors

WHAT WE HAVE TO OFFER:

Challenging Work -As leaders in the health advertising industry, we thrive on solving complex problems and innovation. Each employee is encouraged to bring their best ideas forward to solve problems.

Dedicated Team -It’s in our DNA to work hard and play hard: celebrate our wins, laugh and have fun. We are stronger, together, when we are open and real. At Tank WW, everyone is valued and plays an important role in our shared success. We care for our people and our clients.

Global Community -Support from the WPP People community and bring your contribution to a greater good while collaborating on WPP strategic projects or initiatives.

Perks and Benefits-The wellness of our employees is at the core of our business, therefore we offer competitive benefits:

• Competitive compensation package
• Extensive Group Insurance Program on Day 1
• Vacation according to experience
• Paid Christmas shutdown
• Extended long weekends on statutory holidays (extra days off annually)
• Work‑life balance measures

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications.

Salary Range

$90,000 - $140,000 CAD

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We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in‑office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

TANK WWis an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.