Associate, Consumer Retention, Canada

Rocket Lab; Vancouver; On-site; CAD 60,000 - 86,000; Full time

Job summary

Rocket Lab seeks an Associate, Consumer Retention to enhance customer engagement through innovative CRM strategies. This role involves managing multi-channel marketing campaigns focused on retention in the food delivery sector. Ideal candidates will have a background in data analysis and retention marketing, with strong stakeholder management skills.

Benefits

Comprehensive benefits package including medical, dental, and vision

Paid time off and holidays

Wellness benefits

RRSP with employer match

Qualifications

• 1-3 years experience in retention, email, or growth marketing.
• Experience with ESP/Marketing Automation platforms.
• Strong analytical skills for data-driven decisions.

Responsibilities

• Develop and execute retention marketing campaigns.
• Collaborate with teams to ensure campaign effectiveness.
• Analyze performance and optimize strategies based on data.

Skills

Data Analysis

Stakeholder Management

Campaign Execution

CRM Strategies

Education

Bachelor's degree or equivalent experience

Tools

Braze

SQL

Tableau

Job description

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

The mission of our Consumer Retention Marketing team is to nurture the engagement and retention of millions of DoorDash customers across email, push notifications, and in-app messages. We create robust consumer lifecycle programs that drive efficient growth and delight customers by delivering personalized messages, rewards, and offers that are tailored to user behaviour and preferences.

About the Role

We are looking to bring on a solutions-oriented, data-driven retention marketer to focus on launching and iterating on CRM programs. As Associate, Consumer Retention you will leverage CRM channels (email, push, in-app notifications) to drive consumer trials and retention on DoorDash's restaurant and non-restaurant categories (ex. grocery, retail). The ideal candidate is able to think big picture and ideate on the Consumer lifecycle in one moment and seamlessly transition into the weeds of campaign execution and reporting in the next. They have experience building consensus with cross-functional teams, building trusted relationships with cross functional partners, and excel at making data-informed decisions to accomplish campaign and business objectives.

Key areas of support include:

• Building, launching, and optimizing retention marketing campaigns across email, push notifications, and in-app messaging using Braze. Includes owning the QA review process, collaborating with designers, copywriters, and promotional strategists, building target audience segments, and capturing feedback from multiple stakeholders.
• Partnering with cross-functional teams like Marketing, Strategy & Operations, and Data Science & Analytics to align on campaign goals, audience segmentation, and creative execution.
• Monitor and analyze campaign performance through A/B testing, providing insights and recommendations to improve quality, craft, and efficiency for future initiatives.
• Supporting creative ideation & iteration, including creative optimization with the help of internal creative resources

In this role, you will collaborate with many teams across the Canada business (strategy & operations, brand, product marketing, analytics) as well as with global Retention team members to create and execute strategies that engage and retain active customers on emerging lines of business at DoorDash.

You will report into the Senior Manager on our Consumer Retention team in our DoorDash Technologies Canada, Inc. organization.

You’re excited about this opportunity because you will…

• Work to support new business lines and expansion opportunities by building and developing thoughtful, strategic, multi-channel CRM strategies.
• Manage end-to-end development and execution of multi-channel campaigns (email, push, in-app) including driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
• Build, QA, and monitor complex journeys/workflows that leverage static and dynamic content to deliver personalized campaigns and automations.
• Be responsible for tracking your initiatives, reporting progress out to team proactively, and identifying next steps from campaign learnings
• Establish and maintain strong, collaborative working relationships with cross-functional stakeholders in our Strategy & Operations, Marketing, and Analytics teams.
• Analyze campaign results, develop benchmarks, and create and share regular performance reports.

We’re excited about you because…

• 1-3 years experience in customer retention, email, or growth marketing
• In-depth understanding of ESP/Marketing Automation platforms (i.e. Braze, Iterable, ExactTarget, Salesforce Marketing Cloud, Responsys) and experiencing deploying complex CRM programs
• Experienced with data analysis, targeting and program measurement (preference for SQL proficiency)
• Results-oriented with an exceptional track record of developing profitable retention or cross-channel marketing programs and exceeding performance targets
• Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives
• Strong analytical skills; able to create data-driven marketing campaigns end-to-end and use data to inform decisions to optimize campaign development and quality.
• Strong stakeholder management and interpersonal skills
• Hands-on experience with CRM technology, segmentation tools, and complex data structures and systems
• Extremely organized, dependable, self-motivated & ability to multi-task
• Bachelor’s degree or equivalent experience
• Basic knowledge of HTML and data visualization platforms (e.g. Tableau) are nice-to-haves

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

Compensation

Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.

Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

The base pay for this position ranges from our lowest geographical market up to our highest geographical market within British Columbia.

$60,000—$86,000 CAD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.

We use Covey as part of our hiring and/or promotional process for jobs in certain locations.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144

To request a reasonable accommodation under applicable law or alternate selection process, please inform your recruiting contact upon initial connection.