Associate Consumer Insights Manager - Beverages

PepsiCo; Mississauga; On-site; CAD 70,000 - 110,000; Full time

Job summary

An innovative company invites you to join their dynamic team as an Associate Consumer Insights & Analytics Manager. In this role, you will be the voice of the consumer, utilizing primary research and advanced analytics to uncover actionable insights that drive business strategy and growth. You will collaborate with a talented marketing team, leveraging your expertise in consumer behavior and research methodologies to inform critical decisions. This position offers a unique opportunity to make a global impact while working in an inclusive culture that values your contributions and supports your professional growth.

Benefits

Competitive Compensation

Comprehensive Benefits

Professional Growth Opportunities

Dynamic and Inclusive Culture

Qualifications

• 5+ years of experience in Insights/Analytics.
• Strong data analytics skills and critical thinking abilities.

Responsibilities

• Design and execute consumer research studies.
• Synthesize and report Nielsen Homescan data.
• Present findings to internal senior stakeholders.

Skills

Data Analytics

Critical Thinking

Quantitative Research Design

Qualitative Research

Presentation Skills

Relationship Building

Education

Bachelor’s Degree in Social Sciences

Bachelor’s Degree in Business

Tools

Nielsen Data

Job description

Overview

As the Associate Consumer Insights & Analytics Manager for PepsiCo Beverages Canada, your mandate is to be the “voice of the consumer” through primary research and advanced analytics. You will work collaboratively with a brilliant & fun PepsiCo Marketing and Insights team in pursuit of actionable insights that will define growth opportunities and shape business strategy.

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities

• Design and execute qualitative and quantitative consumer research studies in support of overall marketing efforts, including custom research
• Deeply understand consumer behaviour, drivers of choice, consumption habits, and consumer targets
• Find compelling insights to inspire and inform communications, innovation, pricing strategies, targeting, media buy, and a lot more
• Oversee portfolio wide processes in Brand Health studies, including continuous inputs and deliverables
• Find consumption demand trends across beverages categories overseeing the analytics agenda of syndicated consumption data to help identify portfolio strategy and white space
• Synthesize and report Nielsen Homescan data in a way that will inform the Marketing teams to create strategies and tactics that drive growth
• Connect with key US/Global stakeholders and identify and adapt best practices for Canada
• Foster on-going relationships with key research suppliers
• Work collaboratively with cross functional partners including Finance and Sales Strategy
• Present research findings, implications, and recommendations to internal senior stakeholders

Qualifications

• Minimum of Bachelor’s Degree (Social Sciences/Stats/Business degree preferred)
• 5+ years of experience in an Insights/Analytics function
• Excellent data analytics skills and critical thinking abilities, driving insights into action
• Demonstrated understanding of quantitative research design, consumer research tools and statistical analysis
• Demonstrated understanding of qualitative research such as focus groups and ethnographies
• Ability to pull disparate pieces of data together for a cohesive and insightful consumer story
• Genuine curiosity for the consumer and a desire to delight the consumer at the core of everything we do
• Strong presentation and storytelling skills
• Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
• Experience with Nielsen data an asset

Why work at PepsiCo

At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, kand sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.