Associate Brand Manager - Specialized Metabolics & Ketocal - Danone Canada

Danone; Boucherville; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Danone Canada is seeking an Associate Brand Manager for Specialized Metabolics & Ketocal products. This role involves developing marketing strategies, managing brand initiatives, and analyzing sales data. The position supports product launches and promotional activities in a hybrid work environment.

Qualifications

• Strong interpersonal and communication skills.
• Ability to analyze business trends, sales, ROI, and P&L metrics.

Responsibilities

• Implement marketing strategies from the brand’s operating plan.
• Analyze sales data and report on brand performance.
• Lead brand presence at trade shows and external events.

Skills

Data analysis

Communication

Project management

Creative thinking

Leadership

Tools

Microsoft Office

Job description

Associate Brand Manager - Specialized Metabolics & Ketocal - Danone Canada

• Canada
• Remote
• Permanent Full-Time
• Posted: 13 May 2025

About the job

Position Summary: The Associate Brand Manager (ABM) will play a key role in developing and implementing the strategic marketing plan for the Metabolics and Ketocal products – a specialized range of formulas for patients with inherited metabolic disorders and refractory epilepsy.

The ABM will work within a supportive team while maintaining autonomy to build and drive key brand initiatives. These initiatives will enhance the categories' competitive position, promote new product launches, and support the growth of current products. Responsibilities include managing brand initiatives, conducting analytics, supporting sales, and organizing promotional activities such as conferences and patient events. The Senior Brand Manager will also support coaching and professional development.

Essential Functions:

1. Implement marketing strategies from the brand’s operating plan, including traditional, digital, social, and emerging media.
2. Manage multiple marketing initiatives, tracking constraints to meet KPIs related to cost, time, scope, quality, and goals, including product upgrades, launches, and promotional materials for HCPs and families.
3. Analyze sales data, report on brand performance by segment, channel, and region, and create monthly performance scorecards.
4. Develop marketing promotional materials aligned with the selling model to engage target segments and influence product trial and behavior.
5. Lead brand presence at trade shows and external events to gather insights and engage with target segments.
6. Perform other duties as needed for different TAs or brands based on business needs.

Knowledge, Skills, and Abilities:

• Understanding of marketing strategies, techniques, and customer research methods.
• Knowledge of project management and budgeting.
• Strong interpersonal and communication skills.
• Creative and adaptive planning and evaluation skills.
• Data analysis skills to produce actionable insights.
• Ability to analyze business trends, sales, ROI, and P&L metrics.
• Problem-solving skills and ability to develop solutions.
• Teamwork and leadership capabilities, both in leadership and collaborative roles.
• Effective communication, organization, and multitasking skills.
• Ability to manage projects from conception to finalization with feedback.

Supervisory Responsibilities:

The Associate Brand Manager does not have direct reports.

Working Conditions:

Home-based environment with regular in-office meetings in Boucherville.

About you

• Proficiency in Microsoft Office (PowerPoint, Excel, Word).

Success Factors:

• Business analysis skills leading to strategic conclusions and prioritization.
• Attention to detail and logistical coordination abilities.
• Leadership and influencing skills to build strategic relationships.
• Excellent organization and time management in fast-paced settings.
• Strong written and oral communication skills.
• Collaborative approach and sound judgment.
• Creative thinking and initiative.

About Danone

Nutricia Canada offers a hybrid work model emphasizing flexibility and employee choice, combining remote work with office presence.

Since 1896, Nutricia has pioneered nutritional solutions to improve health and quality of life, supporting growth, development, and addressing health challenges like metabolic diseases and epilepsy.

As part of Danone, Nutricia embraces the “One Planet. One Health” vision, committed to sustainability and health.

Danone Canada values diversity and equal opportunity, encouraging all qualified candidates to apply, regardless of background or identity. This posting uses masculine language for brevity but promotes inclusivity.

Job Details

We are a global leader in food & beverage, committed to health through food, operating across dairy, waters, early life, and medical nutrition sectors.