Associate Brand Manager

Ganong Bros., Limited; Municipal District of St. Stephen; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading Canadian chocolate company is seeking an Associate Brand Manager to drive brand strategies and collaborate with cross-functional teams. The role requires strong project management and analytical skills, with a focus on delivering impactful marketing initiatives. Ideal candidates have a degree in Marketing and 1–3 years of experience in brand or product marketing. Join a tradition of quality and innovation in St. Stephen, New Brunswick.

Qualifications

• 1–3 years of experience in brand or product marketing.
• Strong project management skills with attention to detail.
• Ability to interpret data and provide actionable insights.

Responsibilities

• Support development and execution of brand strategies.
• Collaborate with cross-functional teams for marketing initiatives.
• Manage go-to-market plans and advertising campaigns.

Skills

Project management

Analytical mindset

Communication skills

Attention to detail

Bilingual (English/French)

Education

Diploma or Bachelor’s degree in Marketing or Business

Tools

Microsoft Office Suite

Job description

Who We Are

Founded in 1873, Ganong stands as Canada's oldest family-owned and operated chocolate company. With a rich heritage and unwavering commitment to quality, we proudly produce our renowned confections in Canada’s Chocolate Town — St. Stephen, New Brunswick.

The Role

Reporting to the Director of Marketing, the Associate Brand Manager plays a key role in supporting the development, execution, and performance of brand strategies across Ganong’s product portfolio. This includes brand planning, new product launches, packaging updates, go-to-market execution, and campaign development.

The Associate Brand Manager is the vital link between our brand vision and marketplace execution, ensuring every consumer touchpoint reflects our brand promise. You’ll collaborate with cross-functional teams—including Sales, R&D, Operations, Finance, and external agencies—to deliver impactful marketing initiatives that resonate with our customers and drive growth.

You will also work with agency and internal partners to bring our go-to-market plans to life, utilizing tactics such as advertising campaigns, social media, shopper marketing, packaging, promotions, and in-store materials to elevate our presence at shelf and online.

The Opportunity

Join Ganong and become a part of our story, where crafting confections to inspire life’s sweetest moments is at the heart of everything we do. Guided by our core values of safety, integrity, and heritage, we offer an inclusive culture that blends tradition with innovation. Discover endless opportunities for growth and impact as we create confections that bring joy and shape the future of sweet experiences.

Who You Are

You’re a detail-oriented, collaborative, and creative marketing professional who thrives on managing multiple projects in a fast-paced environment. You love connecting strategy to in-store and digital execution, ensuring every campaign aligns with brand identity and exceeds shopper expectations.

You're highly organized with a knack for tracking timelines, coordinating with vendors, and working across departments to deliver outstanding programs on time and on budget. You’re equally comfortable crunching performance data as you are crafting a compelling sell sheet or brainstorming campaign ideas with an agency.

You have a strong understanding of marketing calendars, seasonal cycles, and product lifecycles, and you’re passionate about bringing ideas to life—from concept to execution. Whether developing point-of-sale materials, supporting new product launches, or helping organize a product showcase, you're hands-on, solutions-driven, and customer-focused.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Business Administration, or a related field
• 1–3 years of experience in brand marketing, product marketing, or consumer packaged goods (CPG) environment
• Strong project management and organizational skills with attention to detail and ability to manage multiple priorities
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word); experience with project management or data tools is a plus
• Excellent communication and interpersonal skills; ability to collaborate effectively across functions and with external partners
• Analytical mindset with ability to interpret data and translate it into actionable insights
• Passion for consumer branding and delivering exceptional product experiences
• Bilingual (English/French) is an asset

Join our Sweet Team

Become an integral part of Ganong as the Associate Brand Manager, steering our company to new heights where fun, boldness, and quality are not just celebrated—but truly valued. If this sounds like the perfect step in your sweet career path, apply online today.

We're actively reviewing and interviewing eligible candidates on a rolling basis, so don't delay submitting your application. We appreciate all applicants’ interest, but only those selected for interviews will be contacted.