Associate Account Manager Search, Social, Programmatic

GroupM; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading media agency is looking for an Associate Account Manager to help develop and execute paid media strategies for prominent clients. This role involves managing cross-platform campaigns, optimizing performance, and fostering strong client relationships. Candidates should have at least 2 years of experience in digital marketing and a passion for media and analytics.

Benefits

Competitive medical and dental insurance

Significant paid time off

Employee mental health awareness days

Qualifications

• Minimum 2 years of experience in paid social/search/video platforms.
• Demonstrated experience managing large-scale campaigns.

Responsibilities

• Manage paid media campaigns across multiple platforms.
• Develop strategic plans aligning with client objectives.
• Monitor and optimize campaign performance against KPIs.

Skills

Analytical mindset

Detail-oriented

Social media passion

Organizational skills

Problem-solving skills

Education

Post-secondary degree in marketing, communications or related field

Tools

Google Analytics

Adobe Analytics

Excel/Sheets

PowerPoint/Slides

Bid management tools

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Essence: Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Job Title: Associate Account Manager – Universal Pictures Group

For a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park, and The Fast and Furious franchise, as well as critically acclaimed fan favorites like Get Out, Oppenheimer, and Promising Young Woman. Be part of the studio’s 2025 blockbuster release slate with Jurassic World Rebirth, M3GAN 2.0, Downton Abbey: The Grand Finale, Wicked: For Good, to name just a few.

The Role: The Associate Account Manager is responsible for developing and executing paid media strategies across video, search, and social platforms. This role will play a key part in the larger media team, contributing to strategy, planning, and campaign performance optimization. The Associate Account Manager will act as a key liaison between clients and internal teams, ensuring client goals are met while fostering strong relationships.

Duties and Responsibilities:

• Manage paid media campaigns across platforms (e.g., Meta, TikTok, Snapchat, X, Reddit, Google)
• Develop and execute strategic video, search, and social plans that align with client objectives
• Define campaign strategies and deliverables that exceed client expectations
• Present campaign strategies and gain client approval on tactics
• Monitor, analyze, and optimize campaign performance to ensure delivery against KPIs
• Collaborate with cross-functional teams to develop and execute integrated media plans
• Maintain strong client relationships, ensuring expectations and communications are managed effectively
• Build expertise in social and search marketing, establishing a reputation for innovation and efficiency
• Stay current on industry trends, digital marketing developments, and consumer behavior to recommend improvements to the client
• Contribute to the creation of POVs, best practices, and process documentation to support team operations

Secondary Responsibilities:

• Support Digital Planning/Buying team with planning, reporting, analysis documents, and client deliverables

Experience, Knowledge, and Skills:

• Minimum 2 years of hands-on experience with paid social and/or search/video platforms
• Post-secondary degree or diploma in marketing, communications, or a related field
• Demonstrated experience managing large-scale campaigns for major clients
• Experience with ad tech and analytics platforms such as Google Analytics, Adobe Analytics, and bid management tools (e.g., DV360, The Trade Desk)
• Advanced proficiency in Microsoft Office or Google Workspace, especially Excel/Sheets and PowerPoint/Slides
• Detail-oriented with a strong analytical mindset
• Current Social/Search certifications across key platforms are a big asset
• French language skills are an asset

Qualities:

• Passion for social media and a drive to stay ahead of the curve
• Enthusiasm for working in a fast-paced, client-centric agency environment
• Proactive problem-solver with excellent organizational and multitasking skills
• Strong agility and time management — able to pivot quickly and effectively across tight timelines and concurrent projects
• Experience managing or mentoring coordinators, with a focus on developing their skills and supporting their professional growth
• Genuine interest in the entertainment industry — being an avid movie-goer is a plus!

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. While we appreciate all applications received, only those candidates selected for an interview will be contacted.