Associate

Golin; Toronto; On-site; CAD 40,000 - 55,000; Full time

Job summary

A leading public relations agency is seeking an Associate to join their Toronto team. The role focuses on media monitoring, outreach, and creating impactful content for various clients. The ideal candidate has at least one year of experience in a Canadian PR agency and is proficient in essential tech tools. Golin offers dynamic career growth, a diverse culture, and generous benefits, including a flexible benefits program.

Benefits

Flexible time off

Generous health benefits

Hybrid workplace flexibility

Qualifications

• Minimum of 1 year of experience working as an intern and/or coordinator in a Canadian PR agency setting.
• Proficient in the use of technology and tools including Microsoft Suite.
• Strong understanding of the media and influencer landscape.

Responsibilities

• Provide daily media monitoring and social listening on client files.
• Conduct media pitching to secure coverage and coordinate interviews.
• Manage media and influencer seeding, including partnerships.

Skills

Client service

Media relations

Influencer outreach

Content creation

Tools

Microsoft Suite

Meltwater

Cision

Job description

Associate (Coordinator), Public Relations

As an Associate, you’ll create meaningful impact for our clients, collaborate with a highly integrated team, and actively participate in an intentionally inclusive, powerfully diverse, and uncompromisingly equitable culture.

Our ideal candidate is passionate about client service (always striving to deliver the best product, and thinking beyond today), media relations, influencer outreach and developing relationships to benefit or team, network and clients. The ideal candidate will have versatile PR experience, a solid understanding of the Canadian media and influencer landscape and has a pulse on what’s trending on the top social media platforms from Tik Tok to Pinterest, and what’s being covered in outlets like the Globe and Mail, Postmedia, Narcity and everything in between.

Golin Canada (Toronto, Montreal) operates like a boutique agency, but we’re backed by one of the most recognized and awarded strategic and creative networks in the industry. We stand for progressive, impactful, earned-led work, created by the market’s most inspiring talent for an enviable client portfolio. Our ethos is simple yet powerful: we Go All In. For our clients. For our colleagues. For our agency. For our industry. If that sounds like something you could wake up every morning to help with, then read on.

About Golin:

Golin is a global, award-winning public relations agency that helps company create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency by 2026. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.

We're especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Who You Are

• Actively participate as part of our integrated PR team, supporting the account team and clients on a day-to-day basis from brief to execution to measurement and reporting.
• Provide daily media monitoring, tracking and social listening on a number of client files.
• Monitor and track client, competitor, industry, and cultural news and share with team.
• Understand what themes and content will drive coverage and conversations on social and traditional media; develop relevant narratives and media pitches.
• Work with content and design teams to craft best in class content and media materials.
• Conduct media pitching to secure coverage and coordinate interviews with spokespeople when necessary.
• Work to foster strong relationships with industry media and influencers that align with our client portfolio.
• Manage media and influencer seeding including working with vendor partnership, packaging, shipping and tracking.
• Manage influencer vetting and selection for paid campaigns with a keen eye for understanding how to identify strong partners that align with brand and campaign objectives.
• Manage influencer partners from negotiation, contracting, content development to reporting.
• Provide client / account administrative support including vendor set-up, PO creation and OOP tracking.
• Support event management and execution.
• Support with day-to-day account admin.
• Adopt Golin’s best practices around strategic planning and AI enablement.

What You’ll Do

• Minimum of 1 year of experience working as an intern and/or coordinator in a Canadian PR agency setting.
• Understanding of what earned-first PR means to our clients and business.
• Proficient in the use of technology and tools including Microsoft Suite (including Word, Excel, PowerPoint), Meltwater or Cision, CreatorIQ or similar platform.
• Broad understanding of AI and communications with a desire to learn and grow in this area.
• Superior written and verbal presentation skills (English Professional Proficiency)
• Confident, driven, smart and a go-getter with a passion for communications.
• Strong understanding of the media and influencer landscape with the ability to identify trends.
• Ability to work in a fast-paced environment, juggling multiple tasks at once.
• Meticulous and detail oriented, yet able to work fast.

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

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