Assistant Store Manager - The Well

BAILEY NELSON AUSTRALIA FRANCHISING PTY LTD; Toronto; On-site; CAD 27,000 - 46,000; Full time

Benefits offered by this job

Leadership development program

Product discount

Bonus opportunities

Job summary

Bailey Nelson is seeking an Assistant Store Manager for our The Well store as part of rapid growth across Canada. You will support the Store Manager to deliver a seamless customer journey from eye test to frame selection, while taking ownership of the store two days per week and coaching the team to maintain excellent service.

Join a fast-growing brand with expansion plans, leadership development programs, and competitive perks including discounts.

Qualifications

• Experience in retail or optics at a supervisor or management level.
• Strong leadership and communication skills.
• Passionate about creating great customer experiences.

Responsibilities

• Support the Store Manager to deliver a seamless customer journey from eye test to frame selection and dispense.
• Share store ownership two days a week while leading the team.
• Keep the appointment book running smoothly and ensure every customer interaction is easy and enjoyable.
• Coach and support the team to deliver great service, every time.

Skills

Retail leadership

Customer service

Team management

Coaching

Communication

Tools

POS systems

Job description

Bailey Nelson is currently in search of an incredible Assistant Store Manager to join our fast-growing Australian brand with big expansion across Canada and unlimited growth potential for your career in leadership.

At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down-to‑earth team that’s obsessed with improving every day, and we’re growing fast.

We’re looking for an Assistant Store Manager to join our The Well store who brings energy, leadership, and a genuine love for customer experience. We have big expansion plans across Canada within the next 5 years, and we need incredible people along for the ride who want to build a long‑term career with us. This Assistant Manager position is critical to our growth plans, so if you're passionate about becoming the best leader you can be, then this just might be the opportunity for you!

Who We Are:

Founded in Bondi Beach, Sydney, in 2012, Bailey Nelson is a fast-growing retailer with over 120 clinics and stores globally (and counting!) across Canada, Australia, and New Zealand. Our mission is to deliver world‑class eyecare without compromise.

Our Core Values:

Constantly Improve: We set big goals and take initiative to improve Bailey Nelson and the customer experience.

Down to Earth: We are comfortable being ourselves and create places where people want to be with our warmth, humility, confidence, and respect.

Tightknit: We achieve as a team, plain and simple.

What’s in it for you?

• Total comp potential $45,500 (Base + benefits+ Monthly + Annual Bonus + Profit bonus).
• Real opportunity to earn more as you perform.
• Leadership development programs to grow your career, including an opportunity to attend our 3-day annual leadership conference.
• Access to our in‑person & web‑based learning platform to keep you in the know with all things BN and to streamline training and communication.
• A generous product discount not only for you, but for your friends & family as well.

What you’ll be doing

• Support the Store Manager to deliver a seamless customer journey from eye test to frame selection and dispense.
• Along with supporting the SM in daily team leadership and driving strong team performance at all times, you will take full ownership of the store 2 days a week.
• Keep the appointment book running smoothly and ensure every customer interaction feels easy and enjoyable.
• Coach and support your team to deliver great service, every time.

What we’re looking for

• Someone who feels at home with our values: tight-knit, down-to‑earth, and constantly improving.
• Experience in retail or optics at a supervisor or management level.
• A confident leader who enjoys developing others.
• Passionate about creating great customer experiences.

This is your chance to step into an exciting role, elevate your leadership career, and be part of a brand that’s growing fast.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Team.