Assistant Store Manager-Retail

Roots Corp.; Victoria; On-site; CAD 42,000 - 58,000; Full time

Job summary

Roots Corp. in Victoria, BC, is hiring an Assistant Store Manager to help deliver the Roots experience for customers and staff. Reporting to the Store Manager, you will support store operations, drive sales, and uphold brand standards.

The role requires 2+ years in retail apparel management, a strong sense of style, customer service focus, and ability to work nights and weekends. You’ll lead by example, participate in recruitment, and coach teammates to deliver superior service.

Qualifications

• 2+ years of retail apparel management experience.
• Great sense of style and a love for fashion.
• Demonstrated ability to thrive in a customer service driven environment with a focus on selling.
• Ability to work a flexible schedule to meet business needs, including nights and weekends.

Responsibilities

• Assist the Store Manager in achieving store sales budgets through execution of standards and policies.
• Lead by example in sales and customer service.
• Assist in recruitment activities.
• Support product knowledge and selling skills training for staff.
• Execute opening and closing procedures according to policies.
• Motivate the team through coaching and leadership.
• Manage time and prioritize tasks to meet business demands.
• Maintain excellent communication, both oral and written.

Skills

Retail apparel management

Style awareness

Customer service focus

Flexible scheduling

Job description

Victoria - Store 490, 1227 Government St., Victoria, British Columbia, Canada

Job Description

Posted Tuesday, July 21, 2026 at 7:00 AM | Expires Tuesday, September 1, 2026 at 6:59 AM

Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!

WHY JOIN ROOTS?
Roots is not only a brand, it’s a culture and lifestyle. We look for dynamic individuals who are not only interested in retail and fashion, but who enjoy challenges and share our vision for a safer, cleaner, healthier planet.

In addition to our customers, an intrinsic part of our success has always been the people who work here. Roots is a company in which you can grow and benefit from the great opportunities often available. All members of our team are encouraged to ‘spread their roots’.

WHAT WE’RE LOOKING FOR?

We are currently hiring for a Assistant Store Manager. Reporting to the Store Manager, the Assistant Store Manager creates and maintains the Roots experience for our customers and employees. The ASM supports the Store Manager with all aspects of store operations always modeling and acting in accordance with Roots guiding principles and beliefs.

To be successful, you’ll need to possess:

• 2+ years of retail apparel management experience.
• Great sense of style and a love for fashion.
• Demonstrated ability to strive in an environment that is customer service driven with a focus on selling.
• Ability to work a flexible schedule to meet the needs of the business, including nights and weekends.

THE IMPACT YOU'LL HAVE

This is an opportunity to shape our company’s future by:

• Assist the Store Manager in the achievement of the store sales budgets through execution of company standards, policies and procedures while exceeding customers' expectations through superior service at every opportunity.
• Demonstrates the ability to lead by example in sales and customer service.
• Assists the Store Manager in the execution of all recruitment activities.
• Supports the Store Manager in providing product knowledge and selling skills training to new and existing staff.
• Execute opening and closing procedures according to company policies and procedures.
• Ability to motivate team through coaching & leadership.
• Effectively manage time and prioritize tasks to meet the demands of the business.
• Excellent communication (both oral and written) skills.

SOUND LIKE YOU? APPLY NOW!

We’d like to thank everyone who applies, but we can only contact applicants who are most qualified.

At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Please note: Roots uses technology-assisted tools, including artificial intelligence (AI), to support parts of the recruitment process. These tools may be used to help review applications, assess qualifications, and support interview documentation. All hiring decisions are reviewed and made by our Talent team and key leaders involved in the recruitment process.

The posted salary range is intended to reflect the competitive market value of this role and is provided to support transparency in our hiring process. Final compensation will be determined based on a variety of factors, including but not limited to internal equity, relevant skills, demonstrated knowledge, experience, and overall fit for the position.

Victoria - Store 490, 1227 Government St., Victoria, British Columbia, Canada