Assistant Media Planner

Wpp; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive medical benefits

Group retirement plans

Vision and dental insurance

Paid time off

Job summary

WPP Media Canada is seeking a proactive professional to support the consumer journey experience through tactical planning and market research. You will work with the media investment team to ensure ideas are strategically relevant and commercially viable, while contributing to ideation and knowledge growth across Mindshare Canada tools.

The role emphasizes collaboration, adaptability, and strong communication, with hybrid in-office presence and ongoing professional development opportunities.

Qualifications

• Exceptional organizational skills and detail orientation.
• Excellent verbal and written communication; strong presentation skills.
• Ability to manage multiple projects and deadlines with proactive planning.
• Comfort with ambiguity and willingness to learn and assist as needed.
• Ability to foster cross-functional collaboration and teamwork.

Responsibilities

• Assist in developing tactical plans that support the consumer journey experience.
• Research market trends in emerging media and content development.
• Collaborate with media investment teams to ensure strategic relevance and commercial viability.
• Participate in ideation sessions and contribute ideas beyond the client base.
• Learn syndicated tools and Mindshare Canada tools and approaches.
• Attend training and industry presentations to build industry knowledge.
• Explore new media and technology trends and report findings.
• Hone presentation and report writing skills for timely communications.
• Ensure timely team communications to all participants.
• Contribute to the billing process.

Skills

Strategic thinking

Market research

Communication skills

Team collaboration

Budget awareness

Adaptability

Job description

Responsibilities

• Assist in developing the tactical plans that support the consumer journey experience
• Research market trends in emerging media and content development
• Work with media investment team and other partners to ensure that the idea is strategically relevant and commercially viable
• Participate in ideation sessions (that are not necessarily on the specific client base)
• Develop thorough knowledge of syndicated tools and systems as well as Mindshare Canada tools and approaches
• Develop industry experience and knowledge and actively attend all training and industry presentations
• Ongoing investigation of new media and technology
• Continue to hone presentation and report writing skills
• Ensure team communications are delivered in a timely manner to all participating members
• Contribute to the billing process

What you bring

• Embrace the Mindshare Growth Mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
• Exceptional organizational skills, and detail oriented
• Excellent verbal and written communication skills; strong presentation skills
• Excellent time management skills; proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects
• Showcase a natural gift for grasping concepts quickly and making good judgments
• Ability to work on own initiative; pre-emptive and proactive; constantly thinking ahead; demonstrating a hands‑on and highly organized approach to all tasks
• Ability to foster collaborative relationships with other cross‑functional teams
• Ability to adapt and work in a fast‑paced work environment effectively
• Strong capability in customer service skills and communications
• Comfortable with ambiguity – flexible and adaptable with a willingness to learn and assist wherever needed
• Comfortable working with budgets/numbers and a strong understanding of mathematical concepts
• The desire to create and contribute to an environment where “innovation as usual” thrives in everyday work

What we bring

• Exposure to a global network of resources and career opportunities
• Great social environment where we work hard and play hard
• Agency that values wellness with programs that contribute to a healthy lifestyle
• The opportunity to create and contribute to an environment where “innovation as usual” thrives in everyday workWe foster a growth mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
• Extensive learning, training and development opportunities

Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought‑leadership, and celebrating holidays and milestone events.

Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Equal‑Opportunity Statement

WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Work Environment

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.