Assistant Media Planner

Mindshare Media Ltd; Montreal; On-site; CAD 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking an Associate in Media Planning to join their dynamic team. This entry-level role offers a unique opportunity to learn and grow within the media landscape, focusing on developing tactical plans, researching market trends, and collaborating with various teams. The ideal candidate will embrace a growth mindset, showcasing adaptability, strong communication skills, and a passion for media and marketing. With comprehensive training and development opportunities, this position is perfect for someone eager to contribute to a culture of innovation and teamwork.

Benefits

Comprehensive Benefits

Parental Leave Top-Up

Wellness Programs

Work-Life Balance Focus

Training and Development Opportunities

Qualifications

• Entry-level position with training in media planning and marketing.
• Strong focus on communication, organization, and adaptability.

Responsibilities

• Assist in developing tactical plans for consumer engagement.
• Research market trends and collaborate with investment teams.
• Participate in ideation sessions and develop presentation skills.

Skills

Organizational Skills

Communication Skills

Time Management

Analytical Skills

Adaptability

Education

Bachelor's Degree in Marketing or Related Field

Job description

Title: Associate, Planning Role

Whenever and wherever you join us, you open a door to opportunities in any and all aspects of media, technology and innovation. We will encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. Our success takes a team of people who are invested in our culture, each other’s success, and their own growth, and together we make Mindshare Canada the place where we do the best work of our career.

OVERVIEW:

Mindshare is looking for an Associate, Media Planning with a passion for marketing and a curiosity for media in advertising! This role is in the planning team and is an integral part in capturing a client’s vision to reach the intended audience. Media Planners are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. They strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.

The Associate is our entry-level position providing support to the Planning team while learning through established training programs and on-the-job training, especially in digital. You will be responsible for expanding your knowledge in preparation for promotion and increasing your familiarity with all aspects of planning.

How you will make an IMPACT:

• Assist in developing tactical plans that support the consumer journey experience
• Research market trends in emerging media and content development
• Collaborate with the media investments team and other partners to ensure strategic relevance and commercial viability
• Participate in ideation sessions (beyond specific client portfolios)
• Develop thorough knowledge of syndicated tools, systems, and Mindshare Canada’s approaches
• Develop industry experience and attend all relevant training and presentations
• Investigate new media and technologies continuously
• Hone presentation and report writing skills
• Ensure timely communication within the team
• Contribute to the billing process

What YOU bring:

• Embraces the Mindshare Growth Mindset: adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
• Excellent organizational skills and attention to detail
• Strong verbal and written communication skills; good presentation skills
• Excellent time management; ability to prioritize, organize, and meet deadlines while managing multiple projects
• Quick understanding of concepts and sound judgment
• Ability to work proactively and independently; organized and hands-on approach
• Ability to foster collaborative relationships across teams
• Adaptability and efficiency in a fast-paced environment
• Strong customer service and communication skills
• Comfortable with ambiguity, flexible, eager to learn and contribute
• Comfortable with budgets and mathematical concepts
• Desire to contribute to an environment of daily innovation

What WE bring:

• Access to a global network of resources and career opportunities
• Comprehensive benefits, including parental leave top-up
• Dynamic social environment with a focus on work-life balance
• Active corporate social responsibility initiatives
• Wellness programs promoting a healthy lifestyle
• Environment fostering innovation and growth
• Extensive training and development opportunities
• Opportunities for strategic partnership within the agency

ABOUT MINDSHARE:

Founded in Asia in 1997 as a WPP start-up, Mindshare has grown into a global network with 116 offices in 86 countries and $17.9 billion in billings. As the largest agency within GroupM, WPP’s media investment division, we are committed to diversity and inclusion, creating a safe and respectful workplace that values various backgrounds and perspectives. We encourage all qualified candidates to apply and are dedicated to accommodating needs at all stages of the hiring process. For more information, contact 416 987 5100.

Learn more about us at www.mindshareworld.com/canada and follow us on Twitter @mindshare, Facebook, and LinkedIn.