Assistant Category Insight Manager

Give and Go Prepared Foods; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player in baked goods is seeking a Market Research Analyst to join their dynamic team. This role involves utilizing data to support marketing strategies and drive business success. You will collaborate with various stakeholders, providing insights that shape brand strategies and market understanding. The company values diversity and offers an environment that fosters continuous learning and innovation. If you are passionate about market research and want to contribute to a rapidly growing team, this is an exciting opportunity for you.

Benefits

Commitment to Diversity

Continuous Learning Environment

Opportunity for Career Growth

Qualifications

• 3+ years experience in market research with strong analytical skills.
• Proficiency in data visualization software and market trend analysis.

Responsibilities

• Collaborate with managers to translate insights into innovative solutions.
• Monitor market trends and provide foresight into consumer behavior.

Skills

Analytical Skills

Market Research

Trend Analysis

Communication Skills

Problem-Solving Skills

Education

University Degree in Business

University Degree in Marketing

Tools

Microsoft Power BI

Nielsen

Circana

MS Office Applications

Job description

Give & Go Prepared Foods Corp. is a proud member of the Mondelēz family. We are a leading, and growing, North American manufacturer of baked goods for over 30 years. If you're looking for a company that will provide you with opportunities for career growth and development, while working with an energetic team with deeply ingrained values of respect, direct and open communication, quality, and accountability, we’d love to have you join our team.

Our Consumer Brands include: two-bite brand (including two bite-brownies), Kimberley's Bakeshoppe, Mason St. Bakehouse, and The Worthy Crumb Pastry Co.

It’s an exciting time to be part of the Give & Go team as we are growing rapidly and want you to become a part of our bright future!

Job Overview:

The ACIM supports the growth of our products by utilizing syndicated research, account data, and ad-hoc studies to differentiate Give & Go. The role involves developing insights that support marketing strategies and translating these into actionable plans for success.

Key Responsibilities:

• Collaborate with Product and Channel Managers (Frozen & Kits) and other stakeholders to translate ideas and insights into innovative solutions that support business strategies.
• Monitor and advise on market trends impacting the business.
• Provide foresight into consumer trends to predict future market developments.
• Ensure brand strategies are based on factual market understanding.
• Work with the sales team to develop customized retailer consumer and category insights for reviews.
• Develop and maintain tools as self-serve platforms for access to market information.
• Update reporting on the RISE platform weekly.
• Adapt reporting and visualizations as market needs evolve.
• Promote the use of market insights throughout the business.
• Support discovery processes and tools to meet business objectives.
• Participate in group sessions, interpretation workshops, vendor summits, and product development panels.

The Recipe for Success:

• University degree in business and/or marketing.
• Minimum 3 years experience in market research or a related field requiring analysis of information.
• Strong analytical skills in market research and trend analysis.
• Experience with Nielsen, Circana, and retailer proprietary research (e.g., 84.51, Scintilla).
• Proficiency with data visualization software, preferably Microsoft Power BI.
• Ability to distill complex information into clear, actionable recommendations.
• Experience working with diverse groups across multiple locations.
• Excellent written, verbal, analytical, problem-solving, and risk assessment skills.
• Expertise in MS Office applications.
• Ability to work independently and collaboratively.

What We Can Offer:

• Be part of a rapidly growing team with a bright future.
• Commitment to diversity and culture, emphasizing our core values of Quality, Direct Communication, and Respect.
• An environment that encourages sharing ideas, experimentation, and continuous learning.

Interested and qualified candidates are invited to apply directly. Give & Go is committed to equal employment opportunities for all applicants and employees. For accommodations during the recruitment process, contact us at [e-mail], referencing "AODA". We thank all applicants; only those selected for an interview will be contacted.