Assistant Brand Manager

Yorkville University; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Yorkville University is seeking an Assistant Brand Manager to lead and support international marketing efforts, focusing on student recruitment. This position requires strong project management skills and experience in brand marketing across various channels. The role is hybrid, offering the flexibility of remote work with on-site requirements in downtown Toronto, emphasizing collaboration and innovation within a diverse team.

Benefits

Access to free courses and certifications

Collaborative work environment

Opportunity to influence educational initiatives

Qualifications

• Direct experience in offline, digital, and social media marketing.
• Strong attention to detail and time management skills.
• Experience managing multiple concurrent marketing projects.

Responsibilities

• Lead international marketing initiatives aligned with enrollment goals.
• Manage project workflows and timelines with cross-functional teams.
• Monitor brand social media and conduct competitor reviews.

Skills

Project Management

Brand Marketing

Data Analysis

Communication

Creativity

Education

Bachelor's degree in Marketing, Business Management, or related field

Tools

MS Office

Marketo

Job description

We are looking for the visionaries, the change-makers, the self-starters who are seeking more from their career. Change begins with the small decisions we make, each day, to support each other and strive to create inspiring incredible educational experiences for all students, no matter where they are or how they learn. This concept connects deeply to the idea that, in choosing a career with Yorkville University and Toronto Film School, you will have the opportunity to push boundaries, flex your creativity and inspire positive change for so many people. It's also a call-back to the transformative power of education itself.

Our core values put the student experience at the center of what we do, reflecting who we are and aspire to be. If you want to shine a light on academic excellence, be empowered to make an impact on the transformation of the Canadian post-secondary education landscape, and work collaboratively beyond levels, join us.

Who we need

Reporting to the Brand Director, we have a contract opportunity for an Assistant Brand Manager. You will focus on leading and supporting international brand marketing initiatives, as well as implementing marketing campaigns to drive international student recruitment for Yorkville University and the Toronto Film School. Drawing on your understanding of the creative production process, you will manage offline and online marketing projects from kickoff to delivery, including the development of traditional paper-based collateral, email, web, and social media campaigns, as well as television and radio commercials, and in-person event presence. You will work with internal and external teams to drive decisions and next steps, ensuring the completion of brand-related tasks.

This is a full-time, contract opportunity covering a maternity leave for 14-20 months. It is a hybrid role, working both remotely and 2-3 days a week at our downtown Toronto office.

Who you are

You are an experienced brand marketer with the hustle and detail-oriented nature to manage multiple projects simultaneously. You may come from an agency or corporate environment and want a role with global reach and the rewarding outcome of connecting international students to world-class, inclusive higher education.

What's in it for you

Ownership. You will grow your internal network and influence, proactively and autonomously, ensuring transparent and timely communication with the Marketing and Student Recruitment teams. You will have the chance to shape deliverables, taking and incorporating feedback, and collaborating to oversee the development and execution of timely, relevant, and engaging offline and online marketing and sales collateral.

Impact. We are disrupting traditional post-secondary learning. Yorkville University and Toronto Film School are forward-thinking institutions. You will be part of a highly collaborative team committed to articulating and reflecting the university's student recruitment goals, as well as creating access to further education for international students. You will be part of an organization that has a national influence, a cross-country presence, and deep connections globally in every sector.

As our Assistant Brand Manager, you will:

• Support brand marketing. You will assist with supervising tasks and responsibilities focused on brand marketing to support corporate strategic imperatives. You will uphold the integrity of all brand and advertising assets in compliance with regulatory standards set by governing authorities.
• Lead. You will lead international marketing initiatives across Yorkville University and Toronto Film School, in alignment with enrollment goals.
• Manage projects and initiatives. You will manage a streamlined workflow with internal and external teams for projects that include print (brochures, presentations), digital (Email, CRM, web, and ads), and video, with a focus on process efficiencies. You will set up project timelines, coordinate meetings, manage project tickets, and oversee the approvals and sign-off process to ensure timely campaign execution.
• Execute. You will collect stakeholder input to update marketing assets (e.g., web pages, brochures), ensuring accuracy and consistency of program information and policies across all marketing channels.
• Conduct reviews. You will monitor brand social media channels and conduct social listening to help inform strategy and response planning. You will periodically conduct competitor reviews to help inform positioning and campaign development.
• Support data analysis. You will assist with campaign performance tracking and reporting by supporting data analysis and monitoring outcomes at the program level. You will support the review of data, policies, procedures, programs, technologies, and resources, as well as the implementation of updates related to brand marketing.
• Collaborate. You will work with cross-functional colleagues in Marketing, Communications, Academics, and other departments to ensure alignment and integration. You will maintain communication and coordination with external teams, including the On-Campus Team, education aggregators, vendors (e.g., merchandise and print partners), and agencies.

What you bring:

• The experience. You hold a Bachelor's degree (or international equivalent) in Marketing, Business Management, or a related discipline. You with direct experience in offline (traditional), digital, and social media marketing. International student experience is an asset. You are highly creative and analytical.
• The project management. You have experience managing and prioritizing the execution of multiple concurrent marketing deliverables and projects. You can create and maintain project plans, follow up with cross-functional team members, and adhere to shortened timelines. You have strong time management skills and a high attention to detail. You are meticulous about tracking deliverables, creating documentation, and ensuring effective communication and status updates. You are comfortable following structured processes and making decisions independently.
• The technical skills. You are data-driven, able to understand, develop, and manage marketing reports, leveraging information to form actionable insights. You are highly proficient with MS Office and Marketo. You can quickly learn new tools.
• The interpersonal skills. You have exceptional verbal and written communication skills. You can build trusting, influential relationships with internal business partners (directors, managers, professionals). You thrive in a collaborative role as part of a cross-functional team and can take and apply direction.

Why work at Yorkville University and Toronto Film School?

• An atmosphere that successfully blends an entrepreneurial culture with education. We value innovation and continuously look towards expanding our programming, working with the latest research, tools and solutions. As a private school with government approval of our offerings, we have the opportunity to do more, stay current and be future-forward.
• The chance to accelerate your career and disrupt education by responding to the needs you see and purposefully challenging the status quo. Everything we do here is about delighting and engaging our employees—and ultimately, our students —from mentorship to teaching, from creative outlets to analytical ones.
• A place where all individuals feel welcomed in the academic and workplace environments and can bring their authentic selves to the educational and work spheres. We celebrate the full range of human diversity, and we acknowledge that equal access to opportunities and services may require the removal of barriers that equity-seeking communities experience in trying to obtain this access.
• The opportunity to grow with access to free courses, certifications and programs - right up to our Masters' offerings.

Join us

We welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest.

What you can expect from our hiring process:

• A virtual interview with a Talent Advisor discussing your interest in the role and the company.
• An interview with the current Assistant Brand Manager. This is an opportunity to gain an understanding of the day-to-day work, the cross-functional collaboration, and the overall needs of the cross-functional team.
• An interview with the Director, Brand Marketing and the VP, Student Recruitment. You will gain an understanding of how brand Marketing supports International Student Recruitment and the variety of campaigns and collateral.

Diversity, equity and inclusion are a critical component of life at Yorkville University and Toronto Film School, and we are committed to making these values an integral part of our culture. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community and other equity-seeking groups.

Yorkville University is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act ('AODA'). If you require accommodation for disability, please notify Human Resources at 1-877-429-4029.

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