Area Sales Manager

Electrolit Canada; Vancouver; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading beverage company is seeking an Area Sales Manager to drive business relationships and oversee sales efforts in the Vancouver area. The role involves collaborating with distributors, enhancing retail relationships, and managing a sales team. Ideal candidates have beverage sales experience and strong negotiation skills. This is a full-time position with extensive travel required.

Qualifications

• Sales experience in the beverage industry, preferably non-alcoholic.
• Direct selling experience in the beverage industry.
• Supervisor or managerial experience is a plus.

Responsibilities

• Develop new business relationships in the assigned territory.
• Lead, train, and oversee Sales & Merchandising representatives.
• Build and maintain strong relationships with retail management.

Skills

Communication skills

Negotiation skills

Organizational skills

Leadership skills

Education

High school diploma or CAEC equivalent

Bachelor’s degree in Sales, Marketing or related field

Tools

MS Office

Sales management software

CRM tools

Job description

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Join the Revolution in Rapid Hydration with Electrolit Canada!

Energize your career with Electrolit Canada, a trailblazer in the premium hydration beverage industry. We're not just creating products; we're pioneering a new era of rapid hydration. As a dynamic force in the CPG sector, we're emerging as a key player in the sports drink category, thanks to our innovative formulations and pharmaceutical-grade processes.

At Electrolit, we stand at the forefront of the Instant Hydration movement, setting new standards for performance in sports, fitness, and athletics. Our products are meticulously crafted to deliver instant recovery, giving athletes and enthusiasts the competitive edge they need. Whether you're pushing boundaries on the field or seeking rapid revitalization after a night out, Electrolit is your go-to solution.

Our foundation is built on a commitment to excellence and continuous innovation. We live and breathe our values of Humility, Honesty, Respect, Responsibility, and Drive, ensuring every member of our team embodies these principles in everything they do.

Ready to be part of a company that's redefining the future of hydration? Explore our current opportunities and join us in revolutionizing the way the world hydrates!

Position Summary

The Area Sales Manager (ASM) plays a crucial role in developing new business relationships and enhancing current partnerships within the assigned sales territory. This position demands a thorough understanding of the sales process, emphasizing lead generation, relationship-building, and earning business. The ASM will utilize strong negotiation skills and effectively present our products to attract new leads and nurture connections. Additionally, this role involves delivering impactful presentations and representing the company at networking events and trade shows, striking a balance between professionalism and approachability. The ASM also leads, trains, and oversees Sales & Merchandising representatives, Distributors, and 3rd party sales brokers, ensuring a cohesive and effective team.

• Partner with local distributors and wholesalers to promote and sell our brand portfolio to retailers
• Join Sales & Merchandising reps on ride-alongs to support selling, merchandising, training, relationship management, and regularly assess their performance
• Ensure prime in-store merchandising space, complete SKU availability, strategic POS placements, and increased distribution points
• Maintain all equipment, racks, signage, and POS materials updated, clean, and visually displayed in an appealing manner
• Build and maintain strong, positive relationships with retail store owners, managers, and staff
• Focus on establishing new accounts within your territory, oversee existing accounts, and keep in regular contact with primary contacts
• Drive sales growth in line with targets set by the Commercial Director
• Engage regularly with distribution partners and sales brokers to ensure alignment on KPIs
• Assist in coordinating sales efforts across territories and support other sales representatives
• Participate in evening and weekend promotions and events as needed
• Utilize CRM software to track account activity, optimize routing, follow up, and leverage analytics for business decisions
• Create optimal routing for store visits weekly, minimizing travel time and maximizing sales reach
• Analyze store visit reports to identify improvement areas and replicate successful strategies
• Conduct regular sales team calls to establish action plans, address stock issues, and coordinate in-store operations
• Champion the Electrolit brand by embodying the Electrolit K2 mission
• Perform other duties as assigned

Knowledge, Skills and Abilities

• Exceptional communication, interpersonal, problem-solving, and presentation skills
• Strong ability to balance persuasion with professionalism
• Proficient in selling, negotiation, and effective communication
• Strong organizational, prioritization, and time management skills
• Ability to create and deliver audience-appropriate presentations
• Excellent relationship management skills and receptiveness to feedback
• Strong leadership skills to guide and motivate distribution partners

Qualifications

• Sales experience in the beverage industry, preferably non-alcoholic
• Direct selling experience in the beverage industry
• Supervisor or managerial experience is a plus
• High school diploma or CAEC equivalent; bachelor’s degree in Sales, Marketing, or related field preferred
• Proficient in computer usage, MS Office, sales management software, and CRM tools
• Highly motivated and target-driven
• Willing to travel up to 90% within the territory

Other Requirements

• Travel for customer visits, events, or long-distance within the territory
• Legally authorized to work in Canada
• Reliable transportation, valid driver license, and active auto insurance

Physical Requirements

• Ability to sit for extended periods while driving
• Ability to stand, walk, and occasionally lift objects up to 40 pounds

The above reflects the principal functions of the role and is not an exhaustive list of all work requirements.

CAB Canada Limited, Inc. is committed to diversity and non-discrimination. Employment offers may be contingent on passing pre-employment testing.

Job Type : Full-time

Schedule :

• 8-hour shift
• Day shift
• Monday to Friday

Work Location : On the road

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Sales and Business Development

Industries: Food and Beverage Manufacturing

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