The UniFirst Apparel Program Sales Executive (APSE) is responsible for generating new Corporate Account and Regional Direct Sales within a defined territory. The APSE manages the entire sales process, including identifying target accounts, setting appointments with key decision makers, understanding the needs and roles of all buying influences, creating value through a deep understanding of prospects’ challenges, and presenting compelling solutions to improve their business.
Key Responsibilities
- Generate a minimum of $500,000 in new qualified annual Direct Sales revenues during each fiscal year.
- Identify key decision makers and navigate complex buying environments to position for success.
- Develop custom solutions for target accounts, quantifying process improvements and savings.
- Present effectively to diverse audiences, including large committees and executives.
- Negotiate service requirements, pricing, and terms to foster long-term partnerships.
- Coordinate with internal teams to meet and exceed prospect expectations.
- Utilize SFA and networking tools (LinkedIn, InsideView, etc.) to qualify and prioritize opportunities and reach decision makers.
- Collaborate with the Market Research and Development (MRD) group to manage the database and increase prospect quality.
- Monitor market conditions, sales, pricing strategies, and buying trends to develop effective counter-strategies.
- Maintain an accurate sales funnel, forecast, and activity reports.
- Meet or exceed minimum sales activity requirements.
Qualifications
- At least 3 years of outside B2B sales experience.
- Experience selling large regional accounts and corporate programs to committees and C-level executives.
- Ability to work autonomously with high productivity.
- Proven success recognized through awards and promotions.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
- Bachelor’s degree required.
- Ability to travel 50% of the time.
UniFirst is an equal opportunity employer. We do not discriminate against any individual based on race, color, gender, national origin, religion, disability, age, veteran status, sexual orientation, gender identity, marital status, pregnancy, citizenship, or any other protected factor.