Analytics Manager, Direct to Consumer Marketplace

Affirm; San Juan de Terranova; Remote; USD 162,000 - 212,000; Full time

Job summary

An innovative company is seeking a highly analytical leader to drive the growth of its marketplace platform. This role involves overseeing user engagement strategies, analyzing performance metrics, and collaborating with cross-functional teams to optimize merchant offers. With a focus on transparency and inclusivity, the organization provides a flexible work environment and a competitive compensation package, including comprehensive health coverage and generous stipends. If you're passionate about data-driven decision-making and thrive in a fast-paced environment, this opportunity could be your next career move.

Benefits

Health care coverage

Flexible Spending Wallets

Competitive vacation and holiday schedules

Employee stock purchase plan

Qualifications

• 7+ years in analytics with marketplace businesses preferred.
• Proven ability to work with large datasets and perform complex analyses.

Responsibilities

• Oversee decisions on offers to users, ensuring alignment with engagement goals.
• Monitor marketplace performance metrics and adjust strategies accordingly.

Skills

Analytical Skills

Data Analysis

User Experience Optimization

Cross-functional Collaboration

Tools

SQL

Python

Affiliate Platforms

Job description

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

After over a decade of building the market-leading BNPL network—serving 20M customers, driving $35B in annual GMV, and partnering with 300k merchants—Affirm is focused on its next ambitious chapter: transforming DTC shopping. At the center of this vision is our Marketplace, a fast-growing platform that operates with the agility of a start-up while leveraging the scale of an industry leader. We’re seeking a highly analytical and results-oriented leader to shape this pivotal growth engine.

What You’ll Do

• Oversee day-to-day decisions about which offers are surfaced to users, ensuring alignment with goals for engagement, GMV, conversion, and profitability, while building towards automation at scale.
• Develop and apply frameworks to prioritize competing merchant offers, including key seasonal promotions and high-visibility placements.
• Monitor marketplace performance metrics and adjust strategies based on indicators such as user engagement, relevance, merchant outcomes and customer LTV.
• Build and maintain dashboards and reports to track key Marketplace KPIs and support data-driven decision-making.
• Partner with Sales, Client Success and Marketing teams to grow Affirm’s network of marketplace partners and drive increased value to merchant partners.
• Collaborate with Product and Engineering teams to enhance the use of ranking algorithms and offer-matching tools.
• Contribute to strategic initiatives that test and refine new placement opportunities or optimize marketplace performance.
• Conduct loan-level profitability analyses to ensure offers and placements align with credit and financial performance goals, balancing consumer and merchant value.
• Analyze customer lifetime value (LTV) and customer acquisition costs (CAC) to evaluate the profitability of different user segments and inform offer placement strategies.
• Evaluate affiliate portfolio performance by integrating network data, identifying trends, and assessing the incremental impact of merchant-funded incentives on overall marketplace profitability.
  
  

What We Look For

• 7+ years in analytics; direct experience in analytics for marketplace businesses or platforms, with familiarity in affiliate models, offer prioritization and ranking algorithms strongly preferred.
• Experience with data tools such as SQL, Python, and affiliate platforms (e.g., Affluent, Nucleus); Comfortable managing ETLs and working with engineering teams to optimize data pipelines.
• Deep understanding of the intersection of user experience, merchant outcomes, and profitability, with the ability to make tradeoffs that maximize overall marketplace value.
• Knowledge of backend search systems and relevance optimization is highly desirable.
• Proven ability to work with large datasets and perform complex analyses, including LTV/CAC evaluations, profitability assessments, and KPI tracking.
• Ability to align detailed operational work with broader business objectives.
• Proven experience working cross-functionally with technical and business teams to rapidly test, learn and deliver business objectives in a fast paced growth organization.
• Track record of driving results amidst competing priorities in fast-paced, dynamic environments.
  
  

Pay Grade - O

Equity Grade - 6

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

CAN base pay range per year: $162,000 - $212,000

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
  
  

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

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