Analyst - Marketing (Marriott Portfolio & Special Projects)

American Express; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Marketing Analyst to drive loyalty and engagement within the Marriott Card portfolio. This role involves managing marketing campaigns, analyzing performance data, and collaborating with creative agencies to enhance customer engagement. You will support the development of portfolio strategies and work with internal and external partners to implement effective marketing initiatives. The company offers a supportive environment for professional growth, competitive salaries, and comprehensive benefits to ensure your well-being. If you are a proactive self-starter with strong analytical and communication skills, this opportunity is perfect for you.

Benefits

Competitive salaries

Bonuses

Comprehensive health insurance

Flexible work arrangements

Parental leave policies

Wellness centers

Counseling services

Career development opportunities

Qualifications

• 1-2 years of relevant experience in marketing or business.
• Ability to manage multiple initiatives effectively.

Responsibilities

• Manage targeted engagement campaigns from strategy to execution.
• Develop regular reports on key business metrics.
• Serve as a key contact for Marriott to facilitate marketing plans.

Skills

Analytical Skills

Project Management

Relationship Management

Communication Skills

Critical Thinking

Problem-Solving

Education

University degree in Marketing

University degree in Business

University degree in Commerce

Job description

At American Express, our culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, coupled with an unwavering commitment to our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing through comprehensive support for your holistic well-being and numerous opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, we will help define the future of American Express.

How will you make an impact in this role?

The role of Analyst - Marketing (Marriott Portfolio & Special Projects) involves managing initiatives across partner, portfolio, and campaign management, with flexibility to support new opportunities within the broader Product and Rewards teams.

In this position, you'll drive loyalty and engagement within the existing Marriott Card portfolio through marketing campaigns. You will enhance your analytical skills by preparing and analyzing monthly reports. Candidates should possess a customer-centric mindset, along with strong project and partner management skills.

Responsibilities include:

• Manage targeted engagement campaigns from strategy development to creative execution and analysis.
• Collaborate with creative agencies to develop collateral that drives customer engagement; measure campaign performance to inform future strategies.

Strategy & Analytics

• Support development and execution of the portfolio strategy.
• Develop regular reports on key business metrics.
• Conduct periodic competitive and qualitative assessments to understand customer and market trends, providing insights and commentary.

Project and Partner Management

• Serve as a key contact for Marriott to facilitate joint marketing plans and goals.
• Work with internal and external partners to develop and implement value-added offers and communications.
• Coordinate across broader Amex teams to improve efficiencies, processes, services, and Cardmember experiences.
• Support portfolio management tasks such as invoicing, customer escalations, and budgeting.

Qualifications:

• University degree in Marketing, Business, or Commerce with 1-2 years of relevant experience.
• Ability to work independently, managing multiple initiatives effectively.
• Strong critical thinking and problem-solving skills.
• Proven self-starter with initiative, results-driven, capable of managing projects from conception to evaluation.
• Excellent relationship management skills.
• Ability to analyze financial and performance data to identify opportunities.
• Flexible with priorities and adaptable to new opportunities.
• Strong communication skills, both oral and written.

We support your holistic well-being with benefits such as competitive salaries, bonuses, financial and retirement support, comprehensive health insurance, flexible work arrangements, parental leave policies, wellness centers, counseling services, and career development opportunities.

American Express is dedicated to fostering an inclusive and accessible workplace, treating all applicants and employees with dignity and respect, regardless of protected characteristics. If you require accommodations due to a disability, please contact our Recruiter.

Employment is contingent upon successful background verification, in accordance with applicable laws.