Analyst, Marketing Analytics

Edelman; Toronto; On-site; CAD 68,000 - 90,000; Full time

Job summary

Edelman is seeking an Analyst, Marketing Analytics to join our Intelligence team in Toronto. This role supports analytics across paid, earned, and owned media channels, including social, search, and programmatic.

The Analyst will collect, aggregate, and analyze marketing data from native platforms and BI tools to inform campaign strategy and optimization. The role requires strong analytical rigor and storytelling ability to connect data signals to business impact and deliver meaningful

Qualifications

• 2 years of experience in marketing analytics, digital media, or related field.
• Experience with analytics tools including Excel, Tableau, Google Data Studio, Google Analytics, and Adobe Analytics.
• Familiar with tagging tools such as GTM and Adobe Launch.
• Knowledge of paid, earned, and organic social media and tools like Brandwatch and Sprinklr.
• Understanding of digital media planning and performance measurement.
• Strong attention to detail and ability to manage multiple priorities.
• Effective communicator with data storytelling skills and cross-functional collaboration.
• Bachelor’s degree (or equivalent) in a relevant discipline.

Responsibilities

• Gather, clean, aggregate, and deliver marketing data across channels and platforms (DV360, SA360, Meta, LinkedIn, TikTok, Google Analytics, Adobe Analytics).
• Support cross-channel measurement workflows, campaign analysis and dashboard creation and maintenance using Tableau, Power BI, Google Data Studio, etc.
• Support development of measurement frameworks, KPIs, website tagging, social listening, real-time monitoring and benchmarks.
• Translate insights into actionable recommendations.
• Promote data automation and operational efficiency and stay updated on industry trends and platforms.
• Partner with cross-functional teams to support data-driven input into campaign planning, optimization, and performance reviews.
• Participate in internal and client-facing meetings to present insights.

Skills

Marketing analytics

Digital media

Analytics tools

Excel

Tableau

Google Data Studio

Google Analytics

Adobe Analytics

Meta Ads

LinkedIn Ads

Google Ads

Campaign Manager

DV360

Tradedesk

SA360

GTM

Adobe Launch

Data integration

Data cleaning

Dashboard development

Brandwatch

Sprinklr

Paid media

Earned media

Organic social

Media planning

Performance measurement

Attention to detail

Data storytelling

Cross-functional collaboration

Self-start

Analytical thinking

Teamwork

Education

Bachelor’s degree or equivalent

Tools

Tableau

Power BI

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Edelman is seeking an Analyst, Marketing Analytics to join our growing Intelligence team. This role supports analytics across paid, earned, and owned media channels , including social, search, and programmatic.

The Analyst willbe responsible forcollecting, aggregating, and analyzing marketing data from native platforms and business intelligence tools (e.g., Tableau, Datorama, Looker Studio), transforming it into actionable insights that inform campaign strategy and optimization.

This role requires a strong balance of analytical rigor and storytelling ability , enabling the Analyst to connect data signals to broader business impact and deliver meaningful recommendations to internal teams and clients.

Key Responsibilities

• Gather,clean,aggregate, andaccurately delivermarketing data across multiple channels and platformslike programmatic(DV360,Tradedesketc.),paid search (SA360) and social(Meta, LinkedIn, TikTok, Reddit etc), organic search and social, earnedand website (Google Analytics, Adobe Analytics).

• Supportcross-channel integrated measurementworkflows, campaign analysis anddashboardcreation and maintenanceusingnative and third-party platforms likeSupermetrics,Tableau,PowerBI, Google Data Studio etc.Ensure data accuracy, consistency, and quality across reporting outputs.

• Support development of measurement frameworks, KPIs,website tagging (GTM, Adobe Launch),social listening,real-time monitoringanalysisand benchmarks aligned to campaignobjectives.

• Support, translating insights into recommendations

• Promote best practices in data automation and operational efficiency andmaintainawareness of industry trends, tools, and emerging platforms.

• Partner with cross-functional teams including Performance Marketing, Digital Strategy, Creative, Planning, and BIto support data driveninput into campaign planning, optimization, and performance reviews

• Participate in internal and client-facing meetings to present insights

Qualifications & Skills

• ~2 years of experience in marketing analytics, digital media, or related field

• ~1-2 yearsof experience with

• Analyticstools:Excel (Formulas, pivot tables, manipulation), Tableau, Google Data Studio, Google Analytics, Adobe Analytics

• Media/Ad servingplatforms: Meta business manager, LinkedInbusiness manager, Google Ads,Campaign Manager,DV360,Tradedesk,SA360

• Tagging solutions: GTM, Adobe Launch

• Data integration, cleaning, and dashboard development

• Knowledge ofpaid media, earned media and organicsocialmediaand tools likeBrandwatch,Sprinklretc.

• Understanding of digital media planning and performance measurement

• Strong attention to detail with the ability to manage multiple priorities

• Effective communicator with strong data storytelling skills

• Ability to work in cross-functional, collaborative environments

• Self-starter with a proactive mindset

• Curious, analytical thinker with strong problem-solving skills

• Team-oriented, supportive, and adaptable in a fast-paced environment

• Bachelor’s degree (or equivalent) in a relevant discipline

What Success Looks Like

• Deliveringaccuratereporting that informs campaign decisions

• Enabling data-driven optimizations that improve performance outcomes

• Building efficient, scalable reporting solutions through automation

• Becoming a trusted analytics partner to internal teams and clients

#LI-PP1